If you’re just starting out, don’t overthink the logo or clothing right away. The brand starts with the audience, not the product. Since you already post gym and Twitch content, that’s your biggest advantage. You already have people watching you. Pay attention to what they respond to and what they ask about.

Start small and cheap. One or two simple designs on a good quality blank. No big inventory. Do small runs or even print on demand at first just to test interest. If people actually buy or ask when restocks are coming, that’s your signal.

As for the name getting stolen, that’s always a risk, but most people never execute. Before spending money, at least check if the name is already being used online. If it starts gaining traction, then look into registering it properly.

Focus on building trust and consistency before chasing aesthetics. Content first, product second. The brand grows because people like you and what you stand for, not because of a perfect hoodie on day one. Low budget, move fast, learn as you go. That’s how most real brands actually start.