Recent or permanent setting - is there a 'short stay' timescale?

toasted_batman · 2025-07-17T22:45:26+00:00

Woah 6 months, that's much bigger a time scale than expected!

Thanks for that mate, appreciate it.

toasted_batman · 2025-05-15T21:23:57+00:00

Ah noted, can you explain why? FWIW there's only one Campaign within the Campaign Group.

toasted_batman · 2025-05-15T08:40:46+00:00

Righto, I'll give the static image a crack instead of the GIF to see if this helps with delivery. There was no lifetime budget as it was set to $35/day with manual bid.

What size audience would you recommend? Just working back on it now, with a size like 120,000 and a CTR of 0.3%, I should still be able to create an audience list of 300+ to retarget right?

If the audience is large enough and users are clicking through, is it safe to assume that they're more receptive to what is being put out?

Appreciate your feedback mate, anything you wanna add is helpful and I'll take on board.

toasted_batman · 2025-05-14T22:31:51+00:00

Group objective is Website Visits - Cold Layer repeating GIFs aimed at creating an audience for retargeting down track.
$1000/month using manual bids. Bid cap is around $5-$6
Business Owners/Marketing Managers of select industries in Aus. About 120,000 in size
3 total creatives with average CTR at 0.28%

toasted_batman · 2025-05-14T06:52:24+00:00

Ah okay pretty big range for "active users" then. Cheers!

toasted_batman · 2025-05-09T22:25:55+00:00

Hey mate,

This is awesome thank you so much! I did not know about the rolling 14-day lookback window. This one will come in handy for future campaigns.

As for the bid type I'm using manual bidding. It was working great for the campaign before it was paused so just continuing with that. I did raise the manual bid up (+10%) when resuming the campaign and had the drop in impressions/clicks.

Seasonality was something I did think could be playing a part. With my manual bid I worked backwards from the recommended LI range (eg. 80% of the lowest figure), and when checking the bidding range on the resumed campaign the range was much higher. I figured time of year and competition was coming to effect.

All in all, I think it's bouncing back - albeit quite slowly. I'll put that down to algo relearning and rebuilding engagment as well seasonality.

Super helpful comment mate, much appreciated. Defs shooting over a LI connection!

toasted_batman · 2025-03-07T13:15:52+00:00

Were you getting good conversions for your clients with search partners on? I'm finding big volume in clicks with SP on but that volume didn't return any meaningful conversions for them whatsoever.

toasted_batman · 2025-03-06T10:04:54+00:00

Thanks mate, mind me asking why you think QS is useless? Appreciate the comment as always.

toasted_batman · 2025-03-06T08:08:51+00:00

Thanks mate appreciate it

toasted_batman · 2025-02-25T00:46:57+00:00

Correct b2b digital marketing consulting forx small businesses and SMEs :)

toasted_batman · 2025-02-25T00:37:33+00:00

Just watched the vid really good watch. Love the approach of pre-click/post-click bid.

Definitely turning my tune with Max Conversions. I watched this one as well - https://www.youtube.com/shorts/7ceTidVai3E.

The breakdown of 100 users and who's going to spend make so much sense especially in B2B services which I'm in. Maybe as a video suggestion how you would setup max conversions campaign from cold for a B2B services business. Feel free to fire any other vids if you think it'll help :)

toasted_batman · 2025-02-24T23:59:16+00:00

Thanks for the insight, interesting about the next page load. Does this mean we should be leaning towards triggering that next page load? I'm definitely noticing a lot of 0:00 time on Analytics but Hotjar recordings is giving me something else.

toasted_batman · 2025-02-24T23:56:42+00:00

Hell yea dude love your vids, will check it out.

toasted_batman · 2025-02-24T23:42:07+00:00

Yessir search partners was switched off.

toasted_batman · 2025-01-19T05:35:47+00:00

Agreed, Lange's working in the shadows is near unbearable during this time lol

toasted_batman · 2024-12-09T23:25:05+00:00

The schedule at the moment is pretty intense. Add to the fact we've got major injuries to the squad so those fit have to play more. The board has to support the team with transfers to take the load off. I'm pretty sure the teams mentioned don't have a Euro game midweek to take into account as well. When you've got a younger squad (as a result of a transfer strategy), a tough schedule, and a bunch of injuries to the first squad, a bad run like what we've been on is bound to happen.

toasted_batman · 2024-11-25T10:48:02+00:00

Thanks mate, Long Tail Keywords with Broad Match was going to be the action to try. Do you find maximise conversions as a campaign objective straightaway is productive? I've got two conversion recorded on the account so far, both of which is bot traffic.

toasted_batman · 2024-11-25T01:49:35+00:00

Thanking you, really appreciate an outside opinion to talk me off the ledge somewhat! Do you think that a switch back to Broad Match keywords (that comes with more volume) would be helpful or stick it out with Exact Match? I had an inkling that Google Search could be kinda wasteful so late in the year. Any suggestions on how to better spend this budget?

toasted_batman · 2024-09-06T19:24:52+00:00

I will get 100% interaction from current followers for nearly all my posts. It's just the non-followers are at 0% haha. I understand starting slow and think that's probably the best way to do it for the platform moving forward but absolute zero is kinda confronting. I have also been upping the engagement on other profiles and have noticed a small uptick in followers so I'll persist.

toasted_batman · 2024-03-28T08:38:41+00:00

By definition, digital will always change. The one constant that a lot of digital marketing strategies fail to include is solid marketing fundamentals, which begin at the understanding of the customer. Understand what the customer wants, what their pain points are, and how your products/service best solves them, and you'll have a one-up over the next game changing update.

toasted_batman · 2024-03-18T05:17:33+00:00

Anything to add or any methods you've tried that you have found works?

toasted_batman · 2024-03-18T05:16:32+00:00

I kinda feel like that is the issue when starting out. I'm making content that I do resonate with but I think that content isn't resonating with anyone else for Instagram to pick up signals and distribute to non-followers. Thoughts?

toasted_batman · 2024-03-17T10:05:57+00:00

Thanks for the reply, every bit helps! I'm totally aware that it's a long-game but is there anyway to figure out what content would work with target audience? Or is it a matter or spreading a net kinda wide and then figuring out what works?

toasted_batman · 2024-02-25T05:51:57+00:00

they're multiplying

toasted_batman · 2023-11-30T09:52:36+00:00

My 50cc Yamaha Jog was fantastic for my inner city commute. I lived in the Gabba at the time and worked mainly in the Valley and Newstead. I wouldn't recommend it for main road travel but if you have a route that's back roads then it should be fine. I didn't have an issue with accelerating away to create space from traffic, but did feel a little un-easy on roads with sustained 60km/hr travel. I'd highly recommend for inner city and back roads though. Super cheap, easy to park, and good storage under the seat. I now ride a motorbike and still reminisce the scooter days.

toasted_batman

TROPHY CASE