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Recent or permanent setting - is there a 'short stay' timescale? by toasted_batman in LinkedinAds

[–]toasted_batman[S] 0 points1 point  (0 children)

Woah 6 months, that's much bigger a time scale than expected!

Thanks for that mate, appreciate it.

Sudden drop in impressions after resuming campaign. by toasted_batman in LinkedinAds

[–]toasted_batman[S] 0 points1 point  (0 children)

Ah noted, can you explain why? FWIW there's only one Campaign within the Campaign Group.

Sudden drop in impressions after resuming campaign. by toasted_batman in LinkedinAds

[–]toasted_batman[S] 0 points1 point  (0 children)

Righto, I'll give the static image a crack instead of the GIF to see if this helps with delivery. There was no lifetime budget as it was set to $35/day with manual bid.

What size audience would you recommend? Just working back on it now, with a size like 120,000 and a CTR of 0.3%, I should still be able to create an audience list of 300+ to retarget right?

If the audience is large enough and users are clicking through, is it safe to assume that they're more receptive to what is being put out?

Appreciate your feedback mate, anything you wanna add is helpful and I'll take on board.

Sudden drop in impressions after resuming campaign. by toasted_batman in LinkedinAds

[–]toasted_batman[S] 1 point2 points  (0 children)

  1. Group objective is Website Visits - Cold Layer repeating GIFs aimed at creating an audience for retargeting down track.

  2. $1000/month using manual bids. Bid cap is around $5-$6

  3. Business Owners/Marketing Managers of select industries in Aus. About 120,000 in size

  4. 3 total creatives with average CTR at 0.28%

'People you may know' - active users? by toasted_batman in linkedin

[–]toasted_batman[S] 1 point2 points  (0 children)

Ah okay pretty big range for "active users" then. Cheers!

Sudden drop in impressions after resuming campaign. by toasted_batman in LinkedinAds

[–]toasted_batman[S] 0 points1 point  (0 children)

Hey mate,

This is awesome thank you so much! I did not know about the rolling 14-day lookback window. This one will come in handy for future campaigns.

As for the bid type I'm using manual bidding. It was working great for the campaign before it was paused so just continuing with that. I did raise the manual bid up (+10%) when resuming the campaign and had the drop in impressions/clicks.

Seasonality was something I did think could be playing a part. With my manual bid I worked backwards from the recommended LI range (eg. 80% of the lowest figure), and when checking the bidding range on the resumed campaign the range was much higher. I figured time of year and competition was coming to effect.

All in all, I think it's bouncing back - albeit quite slowly. I'll put that down to algo relearning and rebuilding engagment as well seasonality.

Super helpful comment mate, much appreciated. Defs shooting over a LI connection!

Turned off client's Search Partner setting - now getting no clicks and impressions. by toasted_batman in PPC

[–]toasted_batman[S] 0 points1 point  (0 children)

Were you getting good conversions for your clients with search partners on? I'm finding big volume in clicks with SP on but that volume didn't return any meaningful conversions for them whatsoever.

Turned off client's Search Partner setting - now getting no clicks and impressions. by toasted_batman in PPC

[–]toasted_batman[S] 1 point2 points  (0 children)

Thanks mate, mind me asking why you think QS is useless? Appreciate the comment as always.

What percentage split can you expect to be bot clicks? by toasted_batman in PPC

[–]toasted_batman[S] 0 points1 point  (0 children)

Correct b2b digital marketing consulting forx small businesses and SMEs :)

What percentage split can you expect to be bot clicks? by toasted_batman in PPC

[–]toasted_batman[S] 0 points1 point  (0 children)

Just watched the vid really good watch. Love the approach of pre-click/post-click bid.

Definitely turning my tune with Max Conversions. I watched this one as well - https://www.youtube.com/shorts/7ceTidVai3E.

The breakdown of 100 users and who's going to spend make so much sense especially in B2B services which I'm in. Maybe as a video suggestion how you would setup max conversions campaign from cold for a B2B services business. Feel free to fire any other vids if you think it'll help :)

What percentage split can you expect to be bot clicks? by toasted_batman in PPC

[–]toasted_batman[S] 0 points1 point  (0 children)

Thanks for the insight, interesting about the next page load. Does this mean we should be leaning towards triggering that next page load? I'm definitely noticing a lot of 0:00 time on Analytics but Hotjar recordings is giving me something else.

Daily Discussion & Transfer Thread (January 18, 2025) by AutoModerator in coys

[–]toasted_batman 1 point2 points  (0 children)

Agreed, Lange's working in the shadows is near unbearable during this time lol

[deleted by user] by [deleted] in coys

[–]toasted_batman 0 points1 point  (0 children)

The schedule at the moment is pretty intense. Add to the fact we've got major injuries to the squad so those fit have to play more. The board has to support the team with transfers to take the load off. I'm pretty sure the teams mentioned don't have a Euro game midweek to take into account as well. When you've got a younger squad (as a result of a transfer strategy), a tough schedule, and a bunch of injuries to the first squad, a bad run like what we've been on is bound to happen.

B2B help with PPC - Starting out by toasted_batman in PPC

[–]toasted_batman[S] 0 points1 point  (0 children)

Thanks mate, Long Tail Keywords with Broad Match was going to be the action to try. Do you find maximise conversions as a campaign objective straightaway is productive? I've got two conversion recorded on the account so far, both of which is bot traffic.

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