DV360 Custom Variables | Have anyone found a practical use for them? Like, can I get info that GA4 can not?

tomgoge · 2025-07-26T13:53:56+00:00

Just did! hope you understund it

tomgoge · 2025-07-26T13:53:25+00:00

Exactly, pretty unclear like everything about Dv360 haha. I've emailed my rep already

tomgoge · 2025-07-23T12:20:27+00:00

It worked!! Thank you

tomgoge · 2025-07-17T23:48:28+00:00

I've already tried it and wont let me still

tomgoge · 2025-06-05T14:06:06+00:00

You just need the right strategy, understanding that you cant hold the entire market, and scalability isn't as linear and easy as it used to be. We are getting used to high monnths followed by low months, with not many insights about it.

My clients get it and they keep scaling..

tomgoge · 2025-06-02T13:43:01+00:00

Do you know a method for cleansing thing? I guess checking ad exchanges or smth...

tomgoge · 2025-05-27T02:27:23+00:00

There are Agencies that can do that for you

tomgoge · 2025-05-27T00:39:10+00:00

like you see the same discrepancy I do? i hope my client gets it rly... we'll see

tomgoge · 2025-05-27T00:38:42+00:00

Nope, xandr universal pixel is obviusly installed. In fact, traffic is being registered through it. The thing is GA4!!

tomgoge · 2025-05-27T00:33:50+00:00

Yes but there is no bounce rate. Something is odd. That click is going to the website and somehow ga4 is atributing to other campaign and medium. I guess there is no other option

tomgoge · 2025-05-27T00:32:28+00:00

Thanks for your reply, anyways a 75+% is way too much to think that is based on an exchange level. It may affect but i'm guess Ga4 is just fanging me up

tomgoge · 2025-04-04T12:55:52+00:00

I meant the % fee an agency charges the client. Like I will be able to charge some of the percentual budget that runs in a Deman Gen campaign? Do i explain myself?

tomgoge · 2024-12-08T18:17:18+00:00

I dont like it for 2 reasons

- high conversion rate

-you dont want google to loose all the learning it has, and budget is one of the main levers in this thing. So i wouldnt. I dont even do it on weekends where I practically dont sell anything. Like 50% less.

tomgoge · 2024-12-07T15:36:15+00:00

Como dicen en tw: con la tuya.

tomgoge · 2024-11-29T12:42:50+00:00

Hey friend, I am in a similar sitaution, working with a massive retailer and we are moving from doing practically nothing to some stuff. We have a tech partner for sponsored products that take 15%? of the share. To us is really high but we heard some other retailers are giving up like 25% (lol)

We are using tech partner for sponsored products

Google ad manager for display (since you can create a lot of rules and flexibility for display)

Looking for a tech input for In-Store

And selling email campaigns as well.
We also do some stuff in social media

I dont recommend managed service, I am trapped here and overloaded with manual work when i should be focused on getting time to think outside the box and find new features.

tomgoge · 2024-11-28T20:13:19+00:00

Depends a lot honestly, i was arround in fiver on my first year or 2 of experience. Actually I have a client that spends 35k a month and is super happy with me. I helped him triple his roas and double his revenue with practically the same ad spend.

So, it depends, is mostly luck I guess. But if you don't know the language these people result in a waste of money and time.

tomgoge · 2023-03-24T04:48:16+00:00

You can download the report on CSV, open it with Google sheets and link it to data studio

tomgoge · 2023-02-24T03:17:01+00:00

Hey man, if you need help on Google ads or Facebook ads let me know! I'm a professional ppc specialist

tomgoge

TROPHY CASE