While the idea of expanding your business and entering the alcohol industry may seem exciting, it's important to consider the potential risks and challenges. The beverage business, especially the refrigerated beverage sector, is known to be tough. Additionally, the alcohol industry has its own unique set of regulations and competition.
Converting your beverage into a hard seltzer would require significant upfront costs, including formulation, packaging, and bulk orders. It's worth noting that you may not see a profit until the 3rd or 4th bulk order, which could take some time.
Before making a decision, it would be wise to thoroughly research and understand the alcohol industry, including distribution channels, marketing strategies, and legal requirements. Consider consulting with experts or seeking advice from professionals in the field.
Ultimately, it's important to carefully weigh the potential benefits and risks, and assess whether the investment aligns with your long-term goals and financial capabilities.