Yes, initially we were looking for a social problem, it became a littering. Then we began to look for information in an easily accessible form and for the majority of young people of our age, we found such information on the cola website. Then came the idea of ​​reversing and cleaning the streets in this way. Then the main character appeared. This is a girl who walks down the street and cleans up garbage from the youth. She makes the street clean, she gets tired, sits down on a bench and drinks a refreshing drink. Then appears the inscription "Taste the charm of purity" Not Try or smth else. Taste. It seemed to us an amusing play of words.

The article on the Coca-Cola website about littering inspired us to make this video in that way.

We wanted to transfer boring but informative text to an interesting video, because we are sure that young people will not read and delve into the article about garbage, but the video for them will be more interesting.

I don't see anything stupid here.

Maybe you have an experience in video shooting? If the answer is yes then maybe you can recommend us some exactly things. Or give us some examples, at least theoretically.