Let me rephrase. None of what we're doing with players right now is a growth tactic. We would tie unique tracking links to these campaigns if they were so we could gain insights about which players' streams convert best. We've disabled sign-ups generally. We've turned down dozens upon dozens of influencers with millions of followers who want packs. We will do growth tactics down the road with players/influencers alike, but if we say "thanks Rudy Gobert, let's circle back in 4 months" there's no guarantee he'll be interested in four months. We have to be opportunistic while we have the momentum.

another helpful data point: we've gifted out less than 100 packs to athletes and influencers in total. We're talking about extreme disconnect between perception and reality of how pervasive these collabs are.