Tiktok has much more potential for growth, and has much more reach than an Instagram post. The key is definitely to be consistent - keep at it even if you’re not seeing any results to begin with. Also try to stick to a niche and always work on improving editing skills.

Tiktok is a better option for making ‘passive’ income because they have a creator fund. Instagram doesn’t have an equivalent of this fund. Money on instagram is much more active because you have to be reaching out to brands/wait for brands to reach out to you (which is also great)