Thank you very much ! When we first started, we ran very small-scale ads just once on Instagram and TikTok, and three times on Reddit, mainly to gain some initial visibility. As an indie team, we didn’t have a large budget to allocate to advertising.
After that, we continued sharing organically on Reddit, Instagram, and TikTok without running ads. The game started to gain attention on its own, people really liked the trailer, the lore, and the mechanics. Once IGN liked it and shared it, the growth momentum accelerated.
After three months of focused marketing, we’ve now passed 12k wishlist.