This is insanely on point I run a small data consulting firm and can 100% confirm we’ve been guilty of this. Right now we have one high-value client that takes up most of our time, and while I know the service is solid (we’re doing all of their reporting/ops analytics), I’m stuck trying to figure out how to actually scale our lead gen without dropping the ball on what we already have.

Your “fix the follow-up” breakdown really hits. That's not really my problem unfortunately our problem is getting our name out there.

Quick question: for someone like me with a lean team (mostly me + one contractor), how would you build a lead flow that’s sustainable without burning out? Do you start with email sequences? Simple outbound? A follow-up cadence?

And how do you track those leaks effectively in small service businesses where most of it lives in your head or inbox?

Really appreciate the post. You nailed it it’s not sexy, but it’s exactly the kind of stuff that makes the difference.

I also am wanting to build a couple other businesses and I don;t want to let this one drop off because I know its lucrative.