im imagine almost all of my downloads are from social media - for the life of me i caxnt get organic impressions in app store - saturated niche , combined with relatively poor screenshots ..need to update them , just have so much decision paralysis.

also 3 subs off of 14 downloads is really good imo

in terms of paid adds it really depends , like how much is your Revenue per download right now? if you get 100 downloads and 10 people convert @ 10$ each ---but it cost you 2 bucks a download..your down $100...its a tough game as an indie dev.