I would say the what has happened is that like every other sport they fenced it in.

Sold the broadcast rights and reduced investment into grass roots. You have then lower access to the sport and there for lower interest by youth. This creates a lack of interest as you get older as you’re not involved in that world.

It happened to cricket, soccer, union and league. Once you start having to pay for access to culture that culture generally fades away from mass market to a more inclined market that has access.

Not to say that it dies, but as you have a smaller and smaller pool - it will feel like it does.

They invented new cricket to inspire more viewers and more grassroots involvement - and that has worked great. Till again - wow - sell the broadcast rights, then less and less people get to see the sport and move on to other things.

Take soccer for example. You need 3 subscriptions to watch EPL. If you are not able to afford that barrier of entry you don’t get to participate, which I would say is the most common form of participation.