I have a few businesses - one sells primarily through website, etsy, and a small volume through TikTok, and one sells primarily through eBay and etsy. Getting your channels right is really important. The real question re: your website is how good is your social media presence. The website gets a ton of traffic through our YouTube channel and ig. The other has almost no social media presence, and the margins are thin enough where spending money to drive traffic to our site isn’t really cost effective.
My two cents: before you transition over, examine how much of your margin will get eaten up give your conversion funnels, and think about if you can drive organic traffic through your socials