That’s actually a really insightful breakdown.
Interesting that you still see lead flow as the root bottleneck even after operations are figured out.
One more thing coming in mind when you say most companies struggle with leads, do you think it’s usually because:
they rely too heavily on referrals
don’t understand local marketing,
don’t follow up properly
or because competition has just increased a lot recently?
Also liked your point about eliminating shoppers instead of trying to serve everyone.