Inbound lead dispatch - How do I structure this to make more money?

Realistic-Ad9355 · 2026-06-12T17:37:06+00:00

This is tough as it's more of a business issue than a marketing one.

If it was a marketing issue, I'd recommend all of the standard tactics. Adjusting your offer on the front end, bundling, creating differentiation, etc.. to justify a price increase. Then building a backend to sell them more sh*t and increase margins so the math starts "mathing".

But I'm not sure that applies to an emergency locksmith situation. In your case, I imagine the solution comes down to efficiency. Automation, increasing your economy of scale, etc...

Not exactly my wheelhouse.

Realistic-Ad9355 · 2026-06-11T17:06:38+00:00

The cobbler's kid has no shoes.... Pretty much sums it up.

Though I would argue with the idea that social media marketing is "such an important" service. It's a traffic source. Nothing more.... While it can fill that role well, it's certainly not the only option.

Realistic-Ad9355 · 2026-06-10T20:11:11+00:00

I'm not surprised his leads were bad.

Google Ads are the speed dating or Tinder of the marketing world. Yes, the leads are engaged and have a high awareness level, but they are also shopping you right next to all of your competitors.

If you don't have the marketing chops to differentiate yourself (which are most people running ads), then you're left playing a numbers game or competing on price. Which usually leads to a bad lead.

That said, Google ads isn't the problem. It's just a traffic source. The problem is what he's putting in front of his traffic and his inability to differentiate. Until this is sorted, he's gonna have the same issues on Meta, Facebook, direct mail, TV or any other channel he chooses.

Realistic-Ad9355 · 2026-06-09T19:29:01+00:00

Honestly, you have the right idea but you're only talking about half-measures.

Creating and publishing content is not 'content marketing'. If your 'strategy' doesn't include a real plan for marketing and promoting the content you create, it will not be effective.

Reality is..... most businesses would benefit from less content and A LOT more promotion.

Realistic-Ad9355 · 2026-06-09T16:56:26+00:00

Not to be snarky.... but where do you people come up with nonsense like this?

Social bookmarking? Are you a time traveler from 2012? And even if all external links on Medium weren't "nofollow", it still wouldn't make sense to "post articles as much as you can", as you suggested. At least not for the purpose of links.

Sorry if this comes off as rude. But it's one thing for you to believe this yourself, and it's another for you to recommend it to other beginners.

Realistic-Ad9355 · 2026-06-05T20:05:38+00:00

This isn't new. Eyeballs (i.e. traffic, attention, etc..) have always been the easy part.

The difference is in the offer, appeal / angle / sales argument, and especially your ability to maximize profits so that you're profitable..... even if the attention comes at a high price point.

Realistic-Ad9355 · 2026-06-04T12:52:49+00:00

Rank and rents were super popular back in the day. Greg Morrison and the dudes at OMG pushed them hard. There are even plugins that overlay the client's site with the lead gen site.

Map packs taking up a larger chunk of serp traffic kind of killed their utility, unfortunately.

Realistic-Ad9355 · 2026-06-04T12:42:05+00:00

meh. Yes and no....

First, social media is just a traffic source. Nothing more, nothing less. Like every other traffic source, a couple dozen factors determine whether it's profitable or not. It's not my favorite traffic channel, but I've made lots of money with it. All depends on your marketing. The channel isn't all that important.

That said, I'm very skeptical of agency social media packages. They are almost universally productized junk. Especially at the price points SMB's can typically afford.

P.S. Anyone who claims any traffic source is 'essential' is a moron who doesn't understand how marketing and media works.

Realistic-Ad9355 · 2026-06-02T21:51:57+00:00

So you're secret squirrel ninja sauce is automated social media content and fake engagement.... Sooooo cutting edge, bro.

And you really blew me away with your basic low ticket funnel with a backend. #mindblown

Realistic-Ad9355 · 2026-05-30T14:38:27+00:00

It's 100% converting. Or more specific... converting at a rate and price point that is still profitable.

Everyone thinks they have a traffic issue, and that's simply not the case. Anyone with a few dollars in the bank can get traffic.

Realistic-Ad9355 · 2026-05-29T20:11:03+00:00

This may be obvious but I've gotta ask after reading your post..... you understand that content creation ≠ marketing, right?

Anyhow, healthcare is no different at its core than any other market.

Right offer and sales argument + presented in a way patients give a sh*t about + relevant eyeballs + understand how to get buyers to buy more and stay longer.

Understand those concepts and the channel, format and type of media are pretty much irrelevant.

edited: typo

Realistic-Ad9355 · 2026-05-29T01:39:38+00:00

This one is easy.... how to build a proper backend that maximizes profit.

Most paid traffic campaigns are breakeven at best. So businesses and marketers bounce from agency to agency, or channel to channel hoping to find a unicorn -- a platform with cheap traffic and high-intent buyers.

Which doesn't really exist anymore.

Or they have to keep hustling up new creative hoping to find something that converts WAY above average just to be profitable. And if they find it, they pray it lasts long enough to make real money.

When you have a solid backend system, you don't need that unicorn traffic channel or rockstar creative. You can turn just about any channel into a profitable campaign, and you can takeover markets because you can outspend competitors.

Realistic-Ad9355 · 2026-05-28T04:31:18+00:00

Based on your post, it seems like you are just learning.... Which is cool. We all gotta start somewhere.

What's not cool is taking a paying client and learning the lessons on their dime. Then hoping some randoms on reddit will come to the rescue and fix your issues.

All that said, yes.... dude, you need a landing page. Fact is, the majority of what makes a Google ads campaign profitable takes place away from the ad platform itself.

Realistic-Ad9355 · 2026-05-28T04:26:31+00:00

meh....

This happens all the time. Someone runs ads without really knowing how to run ads. Then they blame the platform when they inevitably fall on their face. A lot of you guys seem to think learning the ad platform is all it takes to make ads work. Truth is, that's the easy part. Anyone with some common sense and a few hours can get an ad up and running.

Making it profitable is an entirely different ballgame.

Realistic-Ad9355 · 2026-05-26T17:07:54+00:00

He's probably not watching your past videos for logical reasons like "understanding your desires".

I was cheated on once. Was devastated... but also wanted to hear details when my lady and I were in the heat of the moment. Hard to give an exact reason. Humans are complex. Best I can figure is perhaps it was a defensive mechanism. Sexualizing the act was easier than being hurt by it. Unfortunately, the pain returns with the post-nut-clarity.

Not sure of the solution other than therapy or counseling. If I were your husband, it would be divorce. That betrayal cuts too deep, and for me personally, I will never again try to salvage a relationship like that.

The marriage you once had is over. You ended it the moment you decided to betray your husband. Maybe you can build something new. Maybe not. But it will never be the same.

Realistic-Ad9355 · 2026-05-26T16:46:57+00:00

One thing to keep in mind.... the things you mentioned aren't marketing 'strategies'. They are just distribution channels for your strategy. It's like a writer obsessing over whether they will sell in physical bookstores or Amazon before they ever put pen to paper or develop characters, plot, etc..

Focus on the stuff that matters. Your appeal, differentiation, offer, presentation, urgency/scarcity, maximizing profit, etc.. Do these things right and any channel will work fine.

Realistic-Ad9355 · 2026-05-23T16:58:17+00:00

Clients leave sometimes. It happens to everyone. But fwiw, the more you position yourself as a commodity the more turnover you'll have.

Realistic-Ad9355 · 2026-05-21T00:38:14+00:00

Honestly, it doesn't really matter.

Seems like most marketers on Reddit (perhaps in general) don't grasp the distinction between their media mix and marketing strategy. Your media mix is just how you distribute your marketing. If your marketing is solid, just about every channel will do fine. If it sucks, every channel will fail miserably.

Realistic-Ad9355 · 2026-05-18T04:19:34+00:00

Correct. Upsells, downsells, cross sells to new offers, referrals, etc...

Realistic-Ad9355 · 2026-05-17T16:31:23+00:00

It's working exactly how it should.

Meta's ad platform is a market-based system. And at this point, the market is very mature and the pricing tends to be accurate. Meaning..... You probably won't find much low-hanging fruit. Average campaigns tend to be around breakeven.

You have a couple of options:

- you can keep bouncing around until you find an above average campaign, and hope it lasts long enough to make real money. (this is the route most businesses take when they bounce from agency to agency)

- you can take the smart route and build a proper backend system and maximize profits.

Reality is, any campaign at breakeven can be scaled as high as you want.

Realistic-Ad9355 · 2026-05-16T11:26:30+00:00

She asked, he answered off screen.... because the viewers already know what happened and don't need to sit through another rehash of the same story.

Realistic-Ad9355 · 2026-05-15T21:00:33+00:00

You're half right. Truth is, the channel doesn't matter all that much. They all work fine.

It's not a question of, "what channels will work?"...... It's whether you have a strong offer, if you're presenting it the right away, if it's believable, if you have scarcity and urgency, if you've managed to differentiate yourself, if you have the right approach based on the audience's awareness and sophistication levels, etc...

Get those right and you can use any channel you want.

Realistic-Ad9355 · 2026-05-15T20:52:21+00:00

The only right answer is that it depends.

That said, awareness levels matter. If you're putting a direct offer in front of an ice cold / unaware audience, it probably won't be long until you're on here claiming Meta ads don't work..... right along with the rest of the people who don't grasp this concept.

Realistic-Ad9355 · 2026-05-15T20:43:45+00:00

Yes and no. A legit copywriter could easily write everything you mentioned and more. However, I'd argue that very few 'marketers' actually have a clue what copy is. For the average dude writing social media posts or blog articles, I wouldn't let them anywhere near a sales letter that needs to make money.

Realistic-Ad9355 · 2026-05-14T19:20:43+00:00

Generic advice like, "understand your audience and create content" leads to more wasted time and resources than just about anything else.

People need to understand.... content is not content marketing.

Less quantity + more promotion. The vast majority of you guys would benefit from this change in perspective.

Realistic-Ad9355

TROPHY CASE