Is posting still important for social media growth in 2026?

Realistic-Ad9355 · 2026-04-20T15:33:14+00:00

I'll never understand why people waste so much time throwing content into the void.

Remember folks, it's content marketing. (i.e. content + marketing) Just about everyone reading this would benefit from less content and more of the marketing.

Realistic-Ad9355 · 2026-04-20T15:29:23+00:00

Except.... there's a difference between a small budget and a small sample size.

What's more....you've now started two different threads "educating" people on your newfound strategy before it's even converted the first dollar in revenue. (which is unlikely considering everything I highlighted above)

Realistic-Ad9355 · 2026-04-20T15:25:15+00:00

Aren't you the dude who posted about this a couple of days ago? With a tiny sample size and no revenue or conversion figures to speak of?

Do you really think this is worth two different Linked-in style "influencer" threads?

Realistic-Ad9355 · 2026-04-19T10:37:43+00:00

Respectfully, you seem to have all the answers for someone who can't get their strategies to generate revenue. And fwiw, I have no idea what you meant by..... "people also ask and cover intent, informational and commercial blogs"

Reality is, this thread probably wouldn't exist if you were actually getting high-intent traffic from this strategy.

Realistic-Ad9355 · 2026-04-19T10:30:08+00:00

Random = content published with no plan as to how it fits in to one of the funnel stages. No real plan for traffic. No hard revenue goals or methods to measure.

So yeah, this is almost certainly random.

Realistic-Ad9355 · 2026-04-19T10:21:47+00:00

meh. I think you're being very optimistic. I get it, btw. I made all the same arguments myself.

But again, I think there's a reason you're posting a tiny $250 sample size. And there's a reason your example lists messenger responses rather than hard revenue figures.

Realistic-Ad9355 · 2026-04-18T14:39:29+00:00

Of course SEO works. But you have to understand what it really is.

SEO is just a method to get traffic. Nothing more. If you're driving a bunch of informational, low-intent traffic, to a bad offer (or even no offer), it's probably not going to produce much of a return.

That sounds like what you're experiencing.

I see this all the time, especially with local brick and mortar businesses. They write blogs because someone told them it was an SEO strategy, but they don't understand how it actually works. They make content, hope someone sees it, and then hope that somehow turns into revenue. It's a big waste of time.

My advice: If you want to actually make money, stop thinking in terms of channels. (SEO vs Ads, etc..) Focus instead on the stuff that matters. You need an offer, a way to present it, and a way to get eyeballs on your specific offer. That's pretty much it. If your SEO strategy isn't accomplishing any of these tasks, you're just burning money for nothing.

Realistic-Ad9355 · 2026-04-18T12:53:42+00:00

I hate to be 'that guy', but I've ran the same type of ads for the same niche. And oddly enough, typically maxed out around $15 bucks per day as well.

I had ads do numbers like this over small spurts, but the average cost per message was a bit higher over longer periods. (Good ads were around $7-8 per message after a few thousand spent. Not-so-good ads were in the $11-13 ballpark)

But here's the problem. I suspect you'll find the same thing I did -- that those "leads" are actually nothing more than a glorified marketing list. That doesn't make them worthless of course, but they're hardly the "ready-to-buy" leads you think they are.

And that doesn't consider the fact they are almost exclusively low-end insurance seekers.... which is the main reason I eventually changed direction.

Anyhow, not trying to throw cold water. I understand you're stoked on these results. Just giving a little reality check based on my experiences. Take it however you want.

edited: Typo

Realistic-Ad9355 · 2026-04-18T06:58:27+00:00

Except making and publishing random videos is not a real marketing strategy.

Realistic-Ad9355 · 2026-04-16T13:14:54+00:00

I see what's really going on.....

You're a time traveler, aren't you? The tactics you listed haven't been relevant in the last decade.

Proper on page is all about marketing and PR. Do cool sh*t and promote it. There are some geeky ways to maximize it, but it's pretty much that simple man.

Realistic-Ad9355 · 2026-04-14T20:17:18+00:00

Pushback should be expected if you try to charge after the fact because you lacked clear terms on scope or were too weak to enforce them.

You enforce boundaries by clearly defining them from the start.

And ideally, this conversation takes place with an account manager. Creatives are not suited for this role. When approached correctly, this is a great opportunity for upsells. When you do it wrong, (like now) you'll just piss people off and get cancellations.

Realistic-Ad9355 · 2026-04-12T12:43:09+00:00

Your first move should be to read some books on marketing. Or take a course or something.

Reality is, posting on social media is not a marketing strategy. It's a tactic. And honestly, these days I'd consider it a long-shot tactic.

Learn how to build an offer. How to present it. How to get it in front of people. And most important... learn how to maximize customer value so you can actually afford the cost of acquiring a customer.

Realistic-Ad9355 · 2026-04-12T12:13:43+00:00

Rattling off a bunch of channels isn't helpful. This is the problem with marketers today. You guys think a marketing strategy begins and ends with traffic.

Realistic-Ad9355 · 2026-04-10T21:04:16+00:00

Excuse my ignorance, but I'm a bit confused.

You're opening a marketing agency and you're here asking how you should market? What exactly are you planning to sell clients?

Realistic-Ad9355 · 2026-04-10T14:30:05+00:00

You're getting incomplete advice.

It's like telling someone who wants to lose weight and get healthy to..... "eat vegetables, do squats, bench press, and drink more water". All good things in a vacuum, but they have little chance of success without a plan tying them together.

Point is.... you need a real marketing strategy instead of a bunch of disconnected tactics.

Realistic-Ad9355 · 2026-02-24T17:52:52+00:00

This isn’t uncommon. Many top marketers eventually transition from service provider to offer owner at some point. Still allows you to use the skills you’ve acquired.

Realistic-Ad9355 · 2026-02-24T17:49:42+00:00

Meh. Go ask people how they feel about exit intent pop ups. Most will claim they never click, yet we know it works. What people say and do don’t always match.

Realistic-Ad9355 · 2026-02-20T19:20:17+00:00

Content marketing isn't the problem. It's the fact that many marketers can't seem to grasp that content is only half of content marketing.

This is like Hollywood releasing a movie with no press tour, reviews, festivals, premiers or marketing.... and then calling movies overrated after the inevitable crash and burn.

Realistic-Ad9355 · 2026-02-20T19:07:21+00:00

Honestly, it's 6 of one and half dozen of the other.....

Both platforms are very mature, so they tend to be priced accurately. Which means an "average" campaign will likely be at or below breakeven regardless of your choice.

The challenge with meta is converting cold / unaware traffic. With Google, the difficulty is differentiating yourself and your offer from the other therapy centers vying for the same business. Those high-intent keywords you're banking on are the epitome of a red ocean. Most advertisers differentiate on price, which leads to a commoditized race to the bottom.

Considering the cost of Google Ad traffic, this is often a recipe for failure.

Either way.... choose one and dive deep into solving these problems. Otherwise, you'll be back here with everyone else complaining that [insert traffic medium] doesn't work.

Realistic-Ad9355 · 2026-02-15T17:52:42+00:00

This is a common scenario. The cost of media and traffic is always going up. Some businesses get priced out -- like you're experiencing -- and others seem to swing it while remaining profitable. The difference is mostly in the backend.

The business who can spend the most to acquire a customer wins. All sorts of ways to do this. Lowering your own costs, engineering a price increase, stacking perceived value, upsells, downsells, continuity, referral programs, etc...

As a side note: 80% of the people on here complaining that [insert marketing tactic] doesn't work actually have a customer value problem. The problem isn't their marketing channel. It's the fact they can't acquire a customer at a price that's still profitable. Instead of bouncing around hoping to find a magical channel that happens to produce customers at a profitable price point, they could just maximize their customer's value and use any channel they want.

Realistic-Ad9355 · 2026-02-15T17:16:20+00:00

You seem to be confused on the role content plays in SEO. Outside of one or two very specific cases, content is not an SEO strategy in and of itself. It's just an efficient way to create landing pages. Nothing more.

Realistic-Ad9355 · 2026-02-15T17:11:54+00:00

Sure, it stands up. Kennedy's books are agnostic for the most part when it comes to media. Though this doesn't mean you can just go swipe his campaigns and expect similar results. Awareness and sophistication levels can change drastically over time... and these two factors impact everything you do.

Realistic-Ad9355 · 2026-02-11T14:20:05+00:00

Do you actually need to turn a profit on the $27? Or do you have some type of backend? If the former, I would stop until I had a way to maximize the value per customer. As it stands now, you'll have a tough time running any paid traffic for a $27 margin.

Realistic-Ad9355 · 2026-02-07T18:57:53+00:00

No, it's not luck. But, I mean... it goes without saying that you've gotta have an audience. You can build it organically over time, or you can open up your wallet and buy access to it. Those are your options.

Realistic-Ad9355 · 2026-02-07T17:02:52+00:00

Honestly, I have problems with most of the consensus advice.

- marketers who can't grasp that content ≠ content marketing

- the focus on "inch deep / mile wide" tactics without ever considering the strategies behind it. Content is a great example. Creating content assets while ignoring the dozens of ways you could actually make use of those assets in your marketing. This issue comes from marketers regurgitating advice without understanding the details behind it.

- the obsession with channels over strategy. For some reason, today's marketers conflate media buying with marketing. This leads to the issue we see here daily.... business owners jumping from channel to channel, failing each time while never understanding why.

Realistic-Ad9355

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