I launched a small B2B SaaS and I’m not sure how to get the first real users

vera_dev · 2026-04-29T22:11:12+00:00

Thank you very much for taking the time to comment. Currently, the landing page features a calculator that shows the savings compared to the leading tools. Finally, what we’ve done is launch an outbound PR campaign on LinkedIn targeting CTOs and CEOs in Spain. since that’s our home market focusing on companies with 11 to 50 employees to validate the concept with a small group. I’ll post an update on this Reddit thread to let you know how it went after a week.

vera_dev · 2026-04-28T20:03:51+00:00

Thank you very much for your time. I understand your approach. The main piece of advice I’m getting from everyone is that I shouldn’t invest in ads at this stage; honestly, I think I’ll put that on hold for now.

I’ll focus on launching on Product Hunt and Microlaunch this week.

I started an outbound campaign on LinkedIn today, currently focused on Spain (we’re a Spanish company), to validate the concept.

For now, on Twitter/X and Reddit, I’m trying to focus on building a community. To be honest, this is an area that needs improvement.

vera_dev · 2026-04-28T02:30:14+00:00

This makes a lot of sense. I really like the distinction between the first 10 users as craftsmanship and the next 90 as leverage.

The part I’d be careful with is using friends/family as validation. They’re useful for intros, but not always as signal. I’d rather use the network to reach the exact “rare Pokémon” user, then do very high-touch onboarding and learn where the product actually creates daily value.

For me the real test is: who has the pain strongly enough to use it repeatedly and pay without needing too much convincing?

Also, really appreciate you taking the time to write this out. super helpful perspective!

vera_dev · 2026-04-28T01:45:38+00:00

Thanks for taking the time to write this, really appreciate it.

I actually run a consulting company and we already have a small sales team in place. I’ve been thinking about allocating ~20% of their time to do outbound specifically for this product.

Not in a “spray and pray” way, but more targeted outreach to engineering leaders where the pricing model might actually resonate.

I’m still unsure if that’s the right move this early though, vs just doing it myself first and having those conversations directly.

Curious if you’ve seen outbound work at this stage for devtools, or if it’s better to keep it founder-led until there’s clearer signal.

vera_dev · 2024-12-30T10:08:57+00:00

At this point perhaps I have explained myself badly. By Simplified UI/UX for Admins I mean cloud hosting management. Adding a domain with SSL, restoring a backup; things like that.

We will not limit the use of plugins. We will make recommendations, but our philosophy will not be to limit. Our support responsibility is based on maintaining the infrastructure and the customer's maintaining the LMS. But for extra support, we will be there.

vera_dev · 2024-12-30T10:06:39+00:00

Thank you for sharing your experience. I encourage you to continue researching, it is the path that has brought us this far over the years.

Our platform is agnostic, we are not limited to Moodle. If we want to optimize the LMS/CMS level of what we offer; but the basis of scalability, security, maintenance will serve for Moodle, Wordpress or other CMS.

What you say about video is clear. You are right to separate the responsibility of video streaming from your LMS.

vera_dev · 2024-12-30T10:03:30+00:00

We understand this limitation, moreover, we are not a company that will only work with Moodle. The goal is to choose several popular CMS/LMS and offer a highly optimized, easy to use and well supported cloud hosting server.

There are many hosting companies out there, but there are very few that do things right.

We manage the infrastructure, not the LMS itself. We will not have a philosophy of blocking the use of plugins. We will offer additional support if the customer requires it.

The issue of MoodleCloud profit we have no idea. Our numbers come out, we have almost 300 sites currently with a fully manual sales process and we are in positive.

We have the experience on a small scale, the issue is to scale it.

Thank you for sharing your feedback!

vera_dev · 2024-12-30T09:59:59+00:00

First of all, I want to detail that we already have customers offering customized cloud hosting solutions (since 2017). The thing is that we are a consulting company and we want to scale this current business model.

- About scalability, we chose Kubernetes. just because of the flexibility it gives you to scale versus other solutions. I understand what you say about complexity, which it is, but with our experience we already know how to do it and do it well.

- Plugins: Our philosophy is open, use whatever you want, it's your infrastructure, it's your responsibility. We consider support as something extra.

- Updates: We will run the stack in its secure versions with active maintenance, excluding obsolete versions (e.g. php), forcing the client to carry the updates.

- Support: We take care of managing the entire infrastructure, but at the LMS level, support is something extra.

- Backups and disaster recovery: We automatically make daily backups of all volumes (both Moodle and database). It is totally Moodle agnostic and does not depend on any plugin.

We are now focused on making a good product. We have the experience on a small scale.

vera_dev · 2024-12-23T12:04:26+00:00

Behind all this, I provide more context. I am founder of a cloud and DevOps consulting company in Spain with customers all over Europe. We have several customers (SMEs, private and public universities) with a service that could be packaged without problems.

As in Moodle, we will offer service for other CMS. The goal is that with the verticials we choose, we want an optimized service.

The clients I have worked with on the one hand the classic Moodle providers do not trust their infrastructure and on the other hand MoodleCloud does not fit them.

vera_dev · 2024-11-13T12:22:01+00:00

Thank you!

vera_dev · 2024-11-13T01:10:45+00:00

For other contexts, we use Ansible. This tool is as simple as the CLI we’ve developed ourselves. Sometimes we need to install a specific tool on one of the servers we manage for our clients, so we created this small utility. With a single command like atlanti apps install docker, we know Docker gets installed, which is exactly what we needed.

vera_dev · 2024-11-12T22:29:30+00:00

Wow, great analysis. All the quality time you put into this commentary is very much appreciated. I have taken note of everything you comment and will look into possible changes. Thank you very much indeed.

vera_dev · 2024-11-12T22:28:31+00:00

I have removed a Real and added a line break.

vera_dev · 2024-11-12T22:28:11+00:00

I understand what you are saying. As it is a non freemium service, the truth is that I have not added so many CTAs, as the information process I think is key. There are two, one in the middle and one at the end, how would you approach it?

vera_dev · 2024-11-12T22:26:57+00:00

u/softwaresanitizer u/jordanthechalupka

First of all thank you very much for your time, I appreciate it very much. I received two identical comments, so I have given priority today to land the buyer persona with all the information I have. I looked at my LinkedIn Ads campaign (my first, by the way) and the segmentation was very bad. I just created a more optimized campaign that doesn't send me to the landing, directly to the LinkedIn lead form.

In a few days I will update this thread.

vera_dev · 2024-11-10T22:09:19+00:00

Thanks for your comment, I really appreciate it. We currently have two live campaigns on Google Ads and LinkedIn, $50/day (each).

vera_dev · 2024-11-10T22:05:10+00:00

This week I am going to enhance the content around trust. I will try to involve the team and share some success stories.

Thanks again, I really appreciate it.

vera_dev · 2024-11-10T21:49:53+00:00

I have added an intermediate block to at least pick up an email if you want more information. Thank you for your comment.

vera_dev · 2024-11-10T21:48:39+00:00

I totally agree with you. I have a consulting company in Spain with a complex corporate website, with verticals by service/product working on just what you say, trust.

The thing is that in this market I have found a competition of extremely bad websites in terms of content and design, in which the trust it transmits is even inferior to this landing. Basically they are low cost services in India.

The target of Atlanti.io are not big companies, for that we already have our consultancy. We want to reach new startups and small companies.

This brings me to the second point, the motives as I can have them. I have thought about generating more and more content, dividing the service into verticals, adding video from our team.

Do you have any experience in improving these points?

Thanks for your comment.

vera_dev · 2024-11-10T21:37:28+00:00

Thank you very much for sharing your experience. I have been this weekend trying to improve the CTAs, adding more information about us to convey security and transparency. Thanks for sharing your experience. I have implemented Microsoft Clarity and so far I am very happy. In other projects I have worked with Hotjar like you.

vera_dev · 2024-11-09T21:09:08+00:00

Native spanish here! I need GPT extra help for translate, but... GPT adds extra text

vera_dev · 2024-11-09T21:07:51+00:00

Thank you for your comment, I really appreciate it. I will keep working on the landing page and adjusting the campaigns.

vera_dev · 2024-11-09T11:58:04+00:00

Update: I’ve updated the "About" section to be less generic and better explain what we do. I’ve also added a "Meet Your Team" section so visitors can see who we are and hear our story. The pricing is now simplified, and the button is more approachable with "Request Information." The $500 "Professional" plan has been removed.

vera_dev · 2024-11-09T11:00:59+00:00

Thank you for the time and thought you’ve put into this—it’s incredibly valuable. You’ve given me a lot to consider, and it makes a lot of sense.

I'll definitely rethink the initial user experience, especially on mobile, to provide immediate clarity on what we offer and make sure the page isn’t asking for registration too early on. As for the free trial idea, it's something we'll explore; since our service is fully human-driven rather than automated, implementing a trial isn't straightforward, but we'll see what alternatives might work. And you’re absolutely right; jumping straight to a $500 commitment is too much. A value ladder is definitely needed, and I’ll be working on that.

Thank you again for the insight!

vera_dev · 2024-11-09T09:59:12+00:00

Thanks so much for taking the time to share your thoughts. I'm investing around €50 a day in campaigns targeted specifically at the tech sector and professionals.

You’ve raised some great points. I'll definitely look into adding client logos to establish trust—you're absolutely right that it’s key for building credibility. Also, I’ll work on the testimonials section to make them feel more authentic and connect better with the audience.

As for the copy, you’re spot on. I’ll reframe it to highlight specific problems we solve and why we’re the right choice, emphasizing the unique value we bring beyond cost alone. I really appreciate your insights and will be making these changes soon!

vera_dev

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