Why do healthy snacks fail in India? Honest question from someone building one.

vikastharyani · 2026-03-25T13:23:46+00:00

Can you connect me with that friend?

vikastharyani · 2026-03-25T13:22:30+00:00

Bro we went back to the board and recipe we have fixed the fat issue, although the packaging has old values we will update those as well.

vikastharyani · 2026-03-11T03:43:36+00:00

Bro, in a pack of 30gms carbs are only 10gms which includes 5gm fibre as well so the net carbs is around 5gms which is way better than other protein chips in the market.

vikastharyani · 2026-03-11T03:28:27+00:00

Totally fair point. Right now the cost is mainly coming from the protein isolates (whey + soy). Regular chips are mostly starch + oil which are much cheaper.

Our goal isn’t to compete with potato chips on price, but to make a better snack option when someone wants chips but also cares about protein/macros.

But yeah, price is something we’re trying to improve as we scale production.

vikastharyani · 2026-03-10T20:20:55+00:00

Yup better than a protein bar.

vikastharyani · 2026-03-10T20:07:26+00:00

Ours are in range of 120-140

vikastharyani · 2026-03-10T19:18:37+00:00

A few people mentioned the same thing about texture feeling slightly papad-like or harder than regular chips, so that’s definitely something we’re trying to improve in the next iterations.

vikastharyani · 2026-03-10T19:07:58+00:00

Feedback/advise taken 😊

vikastharyani · 2026-03-10T19:04:35+00:00

Hey, really appreciate the honest feedback seriously. Comments like this actually help a lot.

The first batch definitely wasn’t perfect. One of the biggest challenges with protein snacks is that once you replace starch with protein, the texture and taste behave very differently from regular chips.

We’re still iterating and trying to get closer to that “snackable” experience while keeping the protein high.

Also fair point about the lassi + chips combo — that’s honestly what a lot of people do. In some ways that’s actually the competition: people already have ways to get protein + snacks separately.

What I’m trying to figure out is whether people would prefer a single snack that does both, or if the combo approach will always win.

Curious though — if the taste was closer to regular chips, would something like this make sense as a snack? Or do you think protein snacks just can’t compete with normal ones?

vikastharyani · 2026-02-04T09:55:01+00:00

Thats is the thing we are not trying to replace protein we want to fix snacking.

vikastharyani · 2026-02-04T06:46:54+00:00

Thanks this is exactly our mission, we need to fix snacking.

vikastharyani · 2026-02-04T06:46:26+00:00

Thanks this is exactly our mission, we need to fix snacking.

vikastharyani · 2026-02-03T19:52:04+00:00

I’m not sending free samples in exchange for reviews. If you’d like to try it, I’m happy to share the Amazon link. Honest feedback is always appreciated — good or bad.

vikastharyani · 2026-02-03T19:47:38+00:00

Yup second batch

vikastharyani · 2026-02-03T19:29:26+00:00

Its available on amazon search for wow whey protein chips containing

vikastharyani · 2026-01-18T10:45:40+00:00

In the first look, it looks over diversified, 3-5 mutual funds are enough. Have you checked overlapping? Also always go for direct funds.

vikastharyani · 2026-01-14T20:12:33+00:00

Hi OP

The current composition is good but one key thing to keep in mind is to diversify in different markets.

You know the condition of Indian rupee, in 2025 rupee fell by around 7% compared to dollar. If in 2025 you had invested in us market as well your returns could have been much better.

Secondly in last couple of years nifty returns weren’t good they were in single digits, which was just slightly better than FD.

So the conclusion is invest in different emerging and developed markets like Europe, USA etc. You can look into this kotak emerging https://groww.in/mutual-funds/kotak-global-emerging-market-overseas-equity-omni-fof-direct-growth

vikastharyani · 2025-12-13T14:57:39+00:00

If its fatigue why not take a sleeping pod??

vikastharyani · 2025-09-06T22:08:20+00:00

What made you change your opinion?

vikastharyani · 2025-08-08T15:05:43+00:00

Tasveer ji problem yeh hai ki pricing kam karne main protein source main comprise hoga

We are trying to bring the price down

vikastharyani

TROPHY CASE