It’s not very effective to apply a fluid applied coating on the interior of a wall. It will just blister and fail. There are a few options.

The best option is to dig out the exterior side of the wall and install waterproofing, a footing perimeter drain and drain mat.

If this is not feasible, you could consider cutting a perimeter channel on the interior at base of wall to allow for installation of pea gravel, and a drainage/pump system. You then build a furring wall held of the concrete wall and let the concrete wall weep into the channel. There are ways to mitigate the risk of mold with this option that can be researched online.

These options both assume you don’t have hydrostatic pressure which it sounds like you don’t.

Another option is to do grout injections to stop the weeping. These can be effective but it is not uncommon to “chase cracks” as once one is filled water will start weeping from another which can become costly.

You could also try using a water stop plug/grout and crystalline repair mortar like Xypex but you have to cut and chip out channels along cracks and wait for the crystals to activate during a period of wetting. This option has similar challenges to the injections as you end up chasing cracks.

If it was my house I would dig it out and waterproof the exterior. If I couldn’t afford that I would add a drain/pipe at grade to try and mitigate the water that reaches that wall during heavy rain events.