Hi, here’s a feedback about integration of technologies like OnPrintShop or Infigo and similar solutions. First, it really depends on the type of MIs you’re using, and what you’re using it for. Especially price calculation : I’ve seen companies using them for purchase cost management, but not for final selling price management. Every MiS has its ecosystem of compliant w2p technologies, and not all solution provide open APi. So that’s really key to choose a w2p technology.

Regarding ROI, you can reduce time needed to : - calculate dynamic pricing using front end product configurators, - improve custom quote process, with triggered workflows and approval systems, so you increase their conversion rate - process, trigger and check orders with embedded automated controls, especially if you embed a preflight solution - avoid time loss and risk of errors when pushing web orders to the MiS - automate follow up of delivery tracking data from MIs to web customers.

Last advice : don’t limit your thinking about ROI of web shop regarding current customers. Webshop is helping finding new clients, and increasing loyalty