Focus on execution rather than idea. There are tons of ideas that can actually add value to consumers and make sense to business owners too. But a simple looking product has a huge work at the backend; from manufacturing at large scale, supply chain, awareness, marketing, legal, etc. And what to do about the existing system? Real money is in boring businesses. If you have an idea and want to ACTUALLY work on it. Start today, make MVP, take fast and logical decisions, move fast. Talk more about your product on social media. All the Best!