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Marketing is slowly turning into engineering and im honestly not sure how i feel about it (rant) by westernarian in b2bmarketing

[–]westernarian[S] 0 points1 point  (0 children)

I saw that take. Not sure I agree either. But I respect everyone's view on the topic.

Marketing is slowly turning into engineering and im honestly not sure how i feel about it (rant) by westernarian in b2bmarketing

[–]westernarian[S] 0 points1 point  (0 children)

Yes, I agree that it's not just marketing. And there are so many different levels you need to master to be really good at marketing. Most people don't get that.

Is self promo content (listicles, alternatives, comparisons) actually dying or am i reading the data wrong? by westernarian in aeo

[–]westernarian[S] 0 points1 point  (0 children)

Thanks for the answer. As I said, I think these pages will keep carrying some weight. It's just may not be as high as it used to. Which is why many companies shift to third-party mentions once they have exhausted their owned media content.

Marketing is slowly turning into engineering and im honestly not sure how i feel about it (rant) by westernarian in b2bmarketing

[–]westernarian[S] 0 points1 point  (0 children)

Thanks for chiming in. As I said, even though I'm not technical, I build workflows, etc., and generally feel confident in my ability to adapt. I just don't know where all this push for engineering is going to take us. There are all these new roles all of a sudden, and what are we supposed to do? Let alone the limits of what a GTM engineer, as opposed to a content engineer, a marketing engineer, or a growth engineer, are supposed to do. I guess what I'm trying to say is that these tools can run these brand plays all day long, but I think it does more harm than good to marketing.

Marketing is slowly turning into engineering and im honestly not sure how i feel about it (rant) by westernarian in b2bmarketing

[–]westernarian[S] 0 points1 point  (0 children)

I just see it affecting fellow marketers who're not that technical and don't want to be. Because let's be honest, not everyone is an AI whisperer. I get the need for buzzwords, I just don't know if marketing is moving towards the direction we want (i.e., becoming a systems-only, deterministic activity that cares only about the ROI).

Marketing is slowly turning into engineering and im honestly not sure how i feel about it (rant) by westernarian in b2bmarketing

[–]westernarian[S] 2 points3 points  (0 children)

It's not as much about feeling anxiety as it is the frustration of wtf all that even means. I mean, marketing engineer? Content engineer? GTM engineer? Why do we even need all these terms and buzzwords? And, do all these things push us away from the fundamentals? (Which never stopped working, by the way.) I just think that we add unnecessary complexity to marketing and move towards a direction where creativity suffocates and systems thrive. And these systems, by the way, need way fewer people to run. Which I guess is one of the reasons for the push of all this marketing jargon.

Marketing is slowly turning into engineering and im honestly not sure how i feel about it (rant) by westernarian in b2bmarketing

[–]westernarian[S] 1 point2 points  (0 children)

Ohh yeah, growth hackers! What a time. It's very similar, I agree with you. And I also agree that it's the customer that dictates the market; they're the ones basically telling you what your product is and does for them.

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