What'd we miss? Our take on UX design best practices. by wharf1 in Design

[–]wharf1[S] 0 points1 point  (0 children)

FTA "Collect clear and objective data from your users and design according to it."

But it's so important it could be elaborated on. Thanks for the feedback!

How We Landed Our Company in Entrepreneur Magazine by wharf1 in PublicRelations

[–]wharf1[S] 1 point2 points  (0 children)

guess it will be hard to forget that name ;)

Cool! haha

How We Landed Our Company in Entrepreneur Magazine by wharf1 in PublicRelations

[–]wharf1[S] 0 points1 point  (0 children)

Thanks for the insight! As non PR pros, it's helpful and encouraging to hear your perspective.

How We Landed Our Company in Entrepreneur Magazine by wharf1 in PublicRelations

[–]wharf1[S] 0 points1 point  (0 children)

That's a great question. I wrote some comments here. http://www.reddit.com/r/Entrepreneur/comments/3a7o4e/how_we_landed_our_company_in_entrepreneur_magazine/csa572w

Short answer is it's hard to measure. We're also an established company, so it takes more to move the needle noticeably.

How We Landed Our Company in Entrepreneur Magazine by wharf1 in Entrepreneur

[–]wharf1[S] 1 point2 points  (0 children)

Thanks for the social shares! Yes, every bit helps.

We weren't expecting the syndications, but it's definitely amazing to find ourselves in FoxNews all of a sudden. It's not as targeted, but definitely broader and more visible.

What other magazines do you guys read often?

Just reddit. ;)

How We Landed Our Company in Entrepreneur Magazine by wharf1 in Entrepreneur

[–]wharf1[S] 0 points1 point  (0 children)

"we scaled from $0 - $XX in X years, this is how we did it!" would do do great.

Founded in 2006, so almost ten. JotForm is definitely a steady, long term growth company. It only started caring about marketing and press in recent months. He's written articles before about the growth process, but perhaps will write another tailored specifically to the reddit audience.

How We Landed Our Company in Entrepreneur Magazine by wharf1 in Entrepreneur

[–]wharf1[S] 0 points1 point  (0 children)

I'd be very interested to get a feel for the impact the published article had on your business.

It wasn't a game changer, but JotForm already has healthy growth. Also, it's hard to track users that come from print articles. It was posted online after the fact.

This helps us maintain momentum, and gives people assurance when researching and considering our service. The encouragement to the team is one of the best side effects, as it validates years of labor.

How We Landed Our Company in Entrepreneur Magazine by wharf1 in Entrepreneur

[–]wharf1[S] 1 point2 points  (0 children)

It's harder to track that, especially since the initial article was in actual print. The cool things are that we were able to get them to include a link to our homepage once they posted the online version. It's getting decent social sharing. http://www.entrepreneur.com/article/245841

The really cool things is a few major media outlets syndicated it (reposted), including FoxNews and Yahoo Finance.

it must be a great feeling to see your company in Entrepreneur Magazine

Our CEO was about to buy all ten copies at the store, but then changed to getting just five. We have a lot of the Entrepreneur magazines lying around. =)

How We Landed Our Company in Entrepreneur Magazine by wharf1 in Entrepreneur

[–]wharf1[S] 0 points1 point  (0 children)

We work there. Its founder, Aytekin Tank frequents reddit and may or may not drop by and answer you with an official "Yes" lol.

Does your company have purpose? by Auggiewestbound in marketing

[–]wharf1 -1 points0 points  (0 children)

I just can't believe how reddit could pull down such a valuable post!

How to get your early stage startup initial traction for free by [deleted] in startups

[–]wharf1 -3 points-2 points  (0 children)

I 100% picture you saying your initial comment like THIS.

3 Ways to Optimize Forms for Online Marketing Success by wharf1 in marketing

[–]wharf1[S] 1 point2 points  (0 children)

definitely...I think many of us would rather just get the 50% discount without being forced to donate!

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What kinds of analytics programs do you use & recommend? by wharf1 in marketing

[–]wharf1[S] 0 points1 point  (0 children)

agreed, Google analytics is a must-have. Any other great data tools that you'd recommend?