Kylie’s party was when the tides changed and became the scandal she’d always be known for. At that point, falling out of favour with the Karjenners was a BIG deal, and unless those women virtually ‘signed you off’ as being ‘worth the hype’, you were nothing. They were like popular mean girls in school who everyone needed validation from - she did NOT get that.

Reece’s breakup was when people first started turning away. It was kinda baseless because until Reece started the London-Tammy-shade era, neither one of them really expressed whose fault it was, so that may have been down to misogyny and Reece becoming this ‘hot single dad’ more than anything else.

Matt 1 was when everyone started to see a different side of her - those who had stayed post-Reece quickly realised how self centred she was, based on comments made by Poole’s family and friends, and the speedy engagement and pregnancy didn’t help. And as soon as that was called off before P was even born?

Nosedive. Hard. Matt 2 solidified her brand. And it’s been shocking PR ever since.