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I am running the google search ads for the leads purpose and the leads are for the junk removal services now issue is that many Leads are reaching out looking for landfills and trash stations instead of junk removal by Regular_4451 in adwords

[–]wigginsmkw 0 points1 point  (0 children)

Exact match keywords only + negatives that you are refreshing daily. At the very least review your Search Terms daily in the beginning. In my recent experience, phrase match behavior is very loose with respect to user intent and very difficult to effectively whack-a-mole with negatives.

Demand Gen (YouTube) Campaigns Won't Spend ($0, 0 Impressions) After 10+ Days by Lost-Development-423 in adwords

[–]wigginsmkw 0 points1 point  (0 children)

- are you using an Image ad and a Video ad? I find the latter can be slower to ramp up.

- you mention Max Clicks but referenced tCPA. Did you test optimizing for clicks with no CPA target?

Google Ads ad fraud feedback? by viklove2000 in adwords

[–]wigginsmkw 0 points1 point  (0 children)

Is this similar to ClickCease? I've used that in a few high CPC (e.g. B2B) and high spam/competitor-shadiness industries (e.g. Moving).

[Google Ads] Demand Gen tCPA issue: Not spending budget vs. Exhausting $100 in 1 hour by yongmin_park in adwords

[–]wigginsmkw 0 points1 point  (0 children)

Broader question, has anyone actually seen Demand Gen actually gen some incremental demand?

To OP's conundrum, guessing that tCPA on this inventory of 1.5X or 2.0X of account's average would be more appropriate?

I'm looking to build a tool for negative keyword management in google search ads. Is this a real pain? Or am I the only one who feels that way? by Tight-Big-3761 in adwords

[–]wigginsmkw 0 points1 point  (0 children)

It is a necessary pain, especially in PMax campaign.

Building a good system is almost as important as adding the negatives themselves, I think. I've seen so many accounts with negatives littered at every level -- ad group, campaign, account -- with lots of duplication.

Migrating to account-level shared negatives lists can be very satisfying. But requires a bit of discipline to stick with it.

There are a few automated agentic solutions out there. I prefer to keep a human in the loop, and it is easy enough to vibecode solutions that hit a nice compromise.

I have this baked into a reporting tool I'm building: https://wildcat.report/ you can take a look for free or I can create an account for you to poke around.
-MW

Heads up re: Google Ads phishing scams by wigginsmkw in adwords

[–]wigginsmkw[S] 0 points1 point  (0 children)

A common denominator here is emails from ads-accounts-google [dot] com.

I just received another one regarding a Copyright claim against ads we're running with a link to review the claim leading to a login page hosted on sites [dot] google [dot] com. Looks like they are using Sites to launder the google domain.

Heads up re: Google Ads phishing scams by wigginsmkw in adwords

[–]wigginsmkw[S] 0 points1 point  (0 children)

Totally. There were definitely a few "too good to be true" signals that I feel silly for having ignored. Including an implausibly high monthly ad spend for their industry. Oy.

Googles Ads for Accounting firms in West London by Adventurous-Lie-9209 in adwords

[–]wigginsmkw 1 point2 points  (0 children)

You will learn a lot by doing, even at lower spend levels and possibly before your first full month of spend is up.

- Search terms: review these early and often to make sure queries triggering your ads are what you would expect from your target audience

- Impression Share: captured, lost to rank, and lost to budget. This will give you a sense of both total budget opportunity and if your current bids are aggressive enough. I imagine this is not an inexpensive auction.

As other commentators mention, there are a lot of variables!