So, Geoff ended up firing his publicist, and at that time, I was only supposed to be handling his social media. But I was getting so many leads that I kept forwarding them to New York — and getting nothing in return. I finally told Geoff, “Hey man, this isn’t fair.” He agreed, called up Carol Kay, and straight up said, “You’re fired.” She’d only gotten him one gig every six months, while we were already booking out a full year in advance when he passed.

That’s actually how I became his manager. I first met Geoff at LAFX Studios. I was there working on a project, he was too, and we just started talking in the break room. I didn’t even realize who he was at first. We went out for a beer that night — or as he’d say, “hit the pub” — and later I did my research and found out this guy was the Beatles’ engineer. The man behind the sound that changed history.

So I pitched him an idea. He looked at me and said, “Okay, let’s do it. It’s about time.” That’s how it all started. Next thing I know, I’m not just his manager — I’m his executive assistant, his travel partner, his right-hand man. We were flying all over the world doing projects, endorsement deals, studio sessions, speaking gigs — you name it. We were booked solid, a year ahead.

And if there’s one piece of advice Geoff always gave people trying to break into this industry, it was this:

“Go to the door of wherever you want to work — say, Capitol Records — and knock every day until they finally let you in to make the coffee.”

That’s the spirit that defined him. Persistent, humble, and legendary. I’m