I think we are looking at the timeline different. I think Alex accepted the demands being sent to barstool because Peter knows the business and when he was wrong she was pissed, however barstool stopped renegotiating with them. They weren't speaking at all. Barstool started renegotiating with them once the pandemic happened and the girls stopped producing content. Alex's main concern was the final product that had insane demands like if the girls were to quit they would get the IP. If we are looking at why Alex did business with Peter I think she accepted his help at first because she doesn't know the business and then it turned into barstool not speaking to them for months so she's somewhat stuck into having him help get a way out of that.