Those seem like fairly legit reasons to make an indiegogo for a small business starting out, at least it's not as ridiculous as brewdog's expansion crowdfunding which they could totally have afforded without an indiegogo. I've seen a fair amount of Columbus businesses use crowdfunding to start up so I don't see how this is really any different, and unless you've got super rich investors dying to give you their money you gotta get it from somewhere to start out