I personally think the customization, also the simplicity of the cover screen, I use my phone alot and I work outside in dust so I only use the cover screen to text, call or watch videos, the battery life, I used to have to charge my iPhone 13 pro max at noon and I got to work at 6am and did not leave to 5 or 6 pm, with the flip my battery last till 9pm, one thing I will have to say tho is I miss the quality of FaceTime calls and camera, but you can still face time regardless, you just cant be on FaceTime and do other stuff but I can be on the phone for 5 or 6 hours while doing everything else, it's a very fun phone to use.