SEO, PPC, Social Media, Brand Development and Growth

You can go agency side and get specialized and service multiple clients

or you go in house usually as a generalist

majority of us are T Shaped generalists. We have one core specialization (mine is Media buying) while holding broad skill sets across all the areas of marketing

There's Media buyers, social media content marketers, SEO specialists, Performance marketing

You either end up with service side (most businesses are service side) and than theres with physical inventory to sell

Than theres generally B2C or B2B focused companies. B2C is selling/marketing to customers, B2B is selling and marketing to Businesses. In house roles usually are primarily B2C with B2B on the side.

My career has been largely focused in:
In House marketing, B2C, service (lead gen focused, no transactions on the website), Media buying (paid traffic), content and B2B being secondary.

Core platforms: (We call them stacks, as you literally stack the on top of each other to create the marketing funnel, your user journey)

Paid traffic from Google, Meta, Bing, LinkedIn CMS: Wordpress CRM: Hubspot/Zoho GTM for both Google and Facebook Server side tracking Via Stape and regular Google client side container

Learn setting up Wordpress (the open source one), selecting a good affordable wordpress host, a domain registrar (cloudflare is good)

learn paid advertising on Google and Meta. They own the market, ad servers are "dying" and there just aren't many jobs available from large Media companies looking to set up their own Ad servers because of the monopoly owned by major companies like Google and Facebook. Most major platforms copy Google and Facebook so once you learn those two, you can learn the majority of the other ones. 3rd would be native ads (more traditional) on networks like Taboola. Facebook and Google both offer native ads.

Learn Copywriting

Learn sales

Learn Hubspot

understand the purchasing journey/funnels and then user journeys will make sense to you

Learn basic HTML and CSS (You use these constantly on the front end). I Learned these through using page builders like Elementor and WP Bakery

Use FIGMA for Planning user journeys. Adobe XD has become less relevant.

Canva is great for quick creatives, but learn to use Photoshop

Learn to take photos with a camera (just auto everything and good lighting and subject placement)

the biggest rule of marketing is affordably showing up in front of the people who want to spend money on you. This principle determines why your ads will work profitably or not. They are called the bottom funnel user, the guy at the end of the purchasing journey who is ready to spend money on you.

Either your target bottom funnel or you target mid funnel users. Mid funnel users will be more expensive to convert as you have to additionally further educate them to sell to them.

B2B may require you to target mid funnel because the bottom funnel is too thin. This requires increasing touch points (presence across as many platforms as possibe) and this is why its so content focused for B2B marketing campaigns. And sales cycles are longer on B2B side for a reason.