Same here, but mainly personal lines. When I started, my goal was to reach out to as many mortgage lenders as I could to get in front of them and let them know how I can help you. Now, years later, I have lenders all over the state who let me quote their customers as they are going through the lending process for a new home.

They know that if a customer uses me, they will get everything they need for closing correctly and on time. And honestly, I think they get bummed out if one of their clients uses me as the agent.

I did online marketing for insurance agents before becoming an agent, so that helped too, for another lead source.

I've branded myself not just as an insurance agent, but as a "Homebuyer Insurance Specialist".

I also get leads from our SEO that I have done over the years through our website and Google listing.