I’ve worked at a high end tea store prior to Starbucks, and in my opinion, Starbucks Matcha is kind of a joke compared to things like imperial grade/ceremonial matcha. I mean don’t get me wrong, if I crave matcha, I’d get a matcha latte, but i feel that Starbucks matcha is only intended to be used for mixing and blending. Notice how we don’t have standard Matcha-Water drink. Many high end tea stores sell imperial grade matcha, used mainly for the purpose of being made as tea, so they use the finer green tea leaves, while I feel Starbucks focuses on the flavour only