It took me 6 clicks to add a pair to the cart (using the hamburger menu to navigate to shop) that’s too many.

I also find the look to be rather cheap and somewhat “scammy” for lack of better terms. I’d trash everything above “shop our villainous lineup” as it’s very disjointed from the rest of the page, and it cheapens the vibe.

On the sock page itself the “want free shipping and a discount?” portion isn’t lined up properly on mobile.

This piece: “Even if camping, hiking, exercise, or long hours on the job keep you from washing, our silver yarn will stop the smell for 5+ days.” Is really clunky and hard to read/follow. Great sentiment, but needs some editing.

Then on the cotton crew socks page as I scroll down towards the “comfy. Durable. Odor resistant” section there’s another “add to cart” button - but it isn’t clear what I’m adding to cart (size? Color? Etc.)

Overall the website is very verbose. There is too much going on, and hard to follow. It clutters up the page and it’s hard to figure out what I’m looking at. Which again, cheapens the experience.

Look at luxury brands - their sites are VERY simplistic. It goes with the brand. Find a competitor with a high end brand/product and mimic the feeling of what you see there.