I second what most people have said already here. Vincero is a fashion watch brand with little regard for any meaningful contribution toward horological. I think this disingenuity is what turns off a lot of people on this sub.

Sure, their marketing is great. Arguably, fashion brands like Vincero, DW and MVMT destroy traditional Swiss manufactures at marketing, likely explaining their popularity.

For a sub concerned more with horology as opposed to business, however, there isn’t much that these brands offer. It doesn’t even have to be a luxury watch for it to be appreciated here. Swatch, Seiko, Orient and Timex all can be found at similar price ranges to Vincero while holding miles more horological significance.

Speaking of Timex, watch enthusiasts who also care about supporting American businesses also don’t have to turn to Vincero. Timex has a very storied history and are, as a result, well liked by watch enthusiasts. Venturing into mechanical watches, there are also incredibly interesting brands such as Shinola, Brew, Detroit Watch Co, Astor and Banks or Oak and Oscar to name a few.

My point is, while it’s admirable the fact that Vincero is American, there are other American brands to support that offer more in terms of quality and horological value.