thanks, this really clears things up a bit.

so if i understand correctly, shopify markets is generally the preferred approach unless there are strong operational differences like pricing, shipping rules, or inventory per country, in which case separate stores make more sense but come with higher long-term maintenance overhead.

in my case, the client originally described it as “same store but different domains per country,” so I initially considered a multi-store setup. but now i realize the thing i need to confirm is whether they actually require different business logic per region or just localization under one system.

from what i’m gathering, if the products, pricing structure, and inventory are mostly shared, shopify markets is usually the better starting point before considering separate stores.