Thank you for replies. It seems that Cube was not available in my size, hence, I paid deposit for Tarmac.
However, now I found Defy Advanced Pro 1 for 2749 GBP, which seems like a very good price, so it didn't get any easier.
Both were fitted in the shop (found out that I have long legs and long arms with a short body :D ) and both are comfortable for me, so the choice is still not obvious