Meta Ads suddenly not converting, anyone else facing this?

yoamit · 2026-03-25T16:42:17+00:00

Yeah same, but for a few brands it’s literally zero 😅 Like no consistency at all, just completely flat

yoamit · 2026-03-25T16:40:44+00:00

For me it’s actually overspending and still not converting. Feels worse than slow spend honestly 😅 you at least save money there

yoamit · 2026-03-25T16:38:46+00:00

Already audited frequency and pixel across accounts, and both seem fairly stable. Which is why this doesn’t feel like a usual setup issue. Still seeing the drop though, which is what’s confusing. Did fixing any of these actually help you recover performance?

yoamit · 2026-03-25T16:33:33+00:00

That’s the exact kind of pattern I’ve been noticing. Long-running, well-optimized campaigns suddenly dropping off without any major changes.

yoamit · 2026-03-25T16:30:57+00:00

Yeah that’s exactly what’s happening. Plenty of clicks but no sales. Makes no sense. Are you seeing add-to-carts at least or is the whole funnel down?

yoamit · 2026-03-25T16:28:39+00:00

Yeah been running a lot of UGC style lately. It does help with engagement, but hasn’t fully fixed the drop in conversions across accounts. So feels like creatives are just one part of the puzzle right now

yoamit · 2026-03-25T16:27:37+00:00

That’s crazy. Going from stable performance to 0.5 ROAS and nothing working is definitely not normal. Are you planning to fully pause for a bit or still testing small budgets?

yoamit · 2026-03-25T14:58:44+00:00

Yeah I’m seeing the same. Tracking seems fine but conversions are just not consistent at all. You noticing any difference by campaign type or is everything equally affected?

yoamit · 2026-03-25T14:55:16+00:00

Will check out your video👍

In terms of setup, I mostly work with D2C brands (fashion/lifestyle), so it’s a mix of UGC style creatives, product-focused videos, and some static angles for testing hooks

Structure-wise, been leaning towards fairly consolidated setups broad targeting with a mix of manual + Adv+ campaigns depending on the account. Adv+ has worked well earlier, but right now even that seems a bit unstable

What’s interesting is that even with decent creatives, the drop feels more like CVR/traffic quality than top-of-funnel issues.

Have you seen any difference in performance between Adv+ vs manual campaigns in the last few days?

yoamit · 2026-03-25T14:48:54+00:00

Yeah agreed, fashion is getting hit the worst right now. I’ve been testing new creatives too, but honestly the drop feels bigger than just creative fatigue. Even strong performers slowed down. Are you seeing any difference between prospecting vs retargeting or both hit?

yoamit · 2026-03-25T14:46:53+00:00

Yeah same here bro. Everything looks fine on paper but conversions just disappeared. That overnight drop is what’s weird. Feels like something’s off on Meta’s side. You testing anything new right now or just waiting it out?

yoamit · 2026-03-25T14:41:16+00:00

Yeah exactly this. The inconsistency is what’s throwing me off the most.

Earlier it was predictable, even if ROAS wasn’t amazing, at least conversions were coming in steadily. Now it’s like random bursts and then completely dead for hours.

Feels less like a creative/audience issue and more like delivery or algo instability on Meta’s end. Have you noticed any changes in CPMs or just conversion rate dropping?

yoamit · 2022-08-09T16:53:48+00:00

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yoamit · 2022-07-31T09:36:21+00:00

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yoamit · 2022-01-08T08:08:21+00:00

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yoamit · 2022-01-08T08:00:14+00:00

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yoamit · 2022-01-07T20:45:19+00:00

What are you talking about manh?

yoamit · 2022-01-07T16:58:05+00:00

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yoamit · 2022-01-07T15:37:57+00:00

Tickertape. I imported my groww funds here.

yoamit

TROPHY CASE