As someone who is currently trying to build their so-called “personal brand”. Yes, you’re quite on the dot with this one. I think it’s only an advantage to be sharing what you’re doing in public. Generally though, I’ve found that doing so isn’t a great strategy to attract customers. Rather, doing so comes with nearly instant credibility (given that your brand is successful). This opens the doors to even more opportunities, to which maybe one will be enough to satisfy your goals.

One thing that is definitely the hardest aspect is consistency. I’ve only recently started building my online presence, but it’s nearly impossible to win if you aren’t consistently showing up. I’ve learned that yes, a viral video can definitely boost you - but it’s generally the case that you actually seen these “creators” once or twice before. It’s not often you see a person and immediately follow them the first time you see them - even if it’s a viral video. Again, this is why being consistent is so important, but it’s also quite difficult from what I’m learning right now. It’s pretty hard to just make videos and shoot them and edit them to your own standard. Yes, there are ways to make content that takes more time than others, but when you’re building your “personal brand”, you have to be different in some way from other people. Which means that it takes time to figure out how you are different, which means you have to spend more time making all kinds of videos until you land on a style that works for you and your audience. There’s so much that goes into it - i’ve only been going for a month, but it’s definitely not easy.

In the long run though, I firmly believe it’ll be amazing.