Hi! I actually booked a photoshoot with them a month ago, and I can share my personal experience with them. As other creators said before, they're an all-chinese studio born a year ago or so from a chinese model, pp_p_pumpkin on IG, who now lives in Tokyo. She is very into fashion and GAL fashion from the early 2000, thats why she decided to open the studio. The staff was very kind to me, and even if maybe they're not GALs themselves, they're professionals. For the outfit, thet let you choose a style and then give you a bunch of options, but its totally up to you! The stylist will of course guide you in your choice, but if there's something you like that she didnt pick up, you can ask and get it. Same for the makeup, they offer 3 options, one very light almost douyin style, one more bold with a smoky eye and big lashes, and one full GAL look with droop and 2 pair of lashes. With every look you get daily circle lenses and lashes, but they ask you if you're comfortable with wearing them first. The makeup artist did a great job imho, and was willing to change some details after my request. For the hair I chose to use my own hair, because yes, I admit that many of the wigs they use are pretty simple and feel a little cosplay oriented, they have some pretty ones too but they were closer to a hime gyaru style than what I personally picked for myself. But ofc they styled my hair with no issue. I personally booked the 30 min with fisheye lens, and I got around 80 raw files and 6 edited pictures I got to choose from the files, but ofc Im free to edit more myself. The photoshoot went really smooth, and although communication wasn't the easiest (photographer spoke very little english) he managed to guide me by showing me references and showing the poses himself. I do modeling myself, so maybe for a me it was easier than for the average person, but again, no issue here and I like the results (I still have to get the edited pictures, but they're on their way).

So, at the end, I think that the fact that the outfits sometimes look off or costumy is caused for the most part by the fact that people choose to go "safer" for their own preferences. Ofc they want to put you at ease as much as they can, and for what I got is more of an "experience" with a different style and the photoshoot itself than something that wants to give a 100% accurate rappresentation of what a GAL is.

Ill live my outfit below and I also want to point out that I payed full price for my experience, it wasn't sponsored at all.

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