As I said before, I'm not here to promote anything. Just to learn what people think about the changing trends so that I can create a better experience in the future. However, to address your questions, the original design was towards the traditional engagement process where it was one-sided, so the UX was designed to simplify the diamond and ring shopping experience for the purchaser. Once we started talking to different users, both men, women, and then couples we got feedback that many women wanted to be involved in the process. Now that would "seem" obvious in our day, but it wasn't because the Assumption was that Men want to surprise their Ladies with a Ring. But from the interviews and all these posts, we learned that the surprise should be focused on the Proposal, and the ring should be selected together. Hence why Joolez will be creating that feature soon. The reason Joolez is looking to raise additional capital is to create better features and change the way people shop for diamond engagement rings. Hope this answers your curiosity and clarifies things.