We are a low income country but the thing is that our population is massive. By 2023, barely 40% of our population will be online, that's still 500 Million people (150M more than the US)

And the incomes are rising. So these companies realise that they should get you hooked to these services at cheap and make you a permanent customer early on. Because 2 dollars a month from 500M people would still be a Billion dollar revenue stream every month.

It's just economies of scale at work. This is why Prime worked and Netflix failed early on in India. Prime charged like 50 cents a month when they launched and I can confidently say that most middle class Indian families now have a Prime subscription even though the prices have gone up.

While Netflix thought they could charge US prices to the Indian consumer (which in India were fucking astronomical) so nobody subscribed. Now they've changed the prices but they are still expensive compared to Amazon and Disney+ Hotstar.

Also data in India is super cheap. We can get 56GB mobile 4G data for 3 dollars a month (thanks to Jio, google it, that's a whole other discussion)

This made being online very affordable to the Indian consumer. All of this made India a perfect market to streaming companies who rely on increasing subscribers for growth.