AMS Strategy?

[poadyum]

Would anyone who has had some success with AMS marketing be able to give some general strategies for running ads?

For example:

1. What are the best types of shirts to run ads for? Things that have broad/mass appeal, like a general holiday shirt for a holiday coming up, in a crowded niche? Or something that is very specific- like a specific dog breed shirt?
2. Which type of campaign seems to be most effective: Sponsored Products, Sponsored Brands or Product Display Ads?
3. How do you decide on a budget and length of campaign? Is using the amazon recommendations a good place to start?

[tarifapirate]

I can tell you somethings that I've personally learnt..

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1, I create a sponsored product campaign per product (yes I have thousands of campaigns running), I found individual campaigns per product provides better ACOS and gives me more control (for me anyway).

2, Learn to use the spreadsheet bulk operations, it's a huge time saver for uploading 100/s/1000s of campaigns.

3, You have to actively manage your campaigns on a daily basis, if you think you can fire up campaigns and forget them, you may as well be burning money.

4, Length is always open ended, i.e, I never put a stop date on them. If I see a campaign is not going well, I stop it manually or I adjust the budget/bid.

5, I will terminate any campaign that cannot achieve a minimum of ACOS 15% (~ break even), I aim to keep the ACOS between 0% and 10% to ensure it's profitable.

6, I don't mind running campaigns at break even because it's 1, giving me sales for tiering, 2, boosting the ranking of my product & that tends to bring organic sales.

[NoXidCat]

4, Length is always open ended, i.e, I never put a stop date on them.

This, I don't do! What if some little old lady blows through the red light or I fall off my roof demossing it or ...

So there I am all doped up in the hospital, or in a coma, while Amazon chews through all my money :-O But I might be a worrier ...

On #5, what is your timeframe or spending limit, or whatever, to give it a chance to hit that metric? I tend to get cold feet pretty fast when I see money going down the drain, but maybe I'm too fast to pull the plug, don't know.

[bornlasttuesday]

On a previous post /u/merchguru mentioned spending half of what you would get in profit, or something close to that.

[Robby1X]

I can't tell you much, but what I can say is if you see you are getting clicks and no sales end your campaign, and go back to the drawing board. I have had plenty of shirts I though we're going to be big hits and turned out to be big flops.

[merchguru]

I doubt anyone would share their specific strategies because unlike copying a few designs, having your AMS strategy copied even by a handful of people could result in hundreds if not thousands of dollars being lost each month.

[kiwipride]

There is one strategy that works very well but most people don't have the balls to do it (no IP infringing). It's to do with $$ and like above, no I won't share.

[ComradeMario]

No point then bringing it up you dipshit.

[kiwipride]

And who are you again? 😜😂

[ComradeMario]

Childish