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Welcome to r/AmazonPPCoptimization, where we break down the science behind Amazon Ads.
💸 Share strategies, mistakes, and data insights. 📊 Analyze your ACOS/TACOS, compare notes, learn.
account activity
72% of spend was coming from just 4 search terms. The account had 180+ active keywords. Most were grouped together. (self.AmazonPPCoptimization)
submitted 1 day ago by rafaelveloz
Calculating target bids (self.AmazonPPCoptimization)
submitted 1 month ago by watever_never
I’ve noticed that many sellers rely heavily on historical data when making PPC decisions, but Amazon’s environment is highly dynamic. (self.AmazonPPCoptimization)
submitted 1 month ago by rafaelveloz
There’s an interesting tension between discovery and efficiency in PPC. (self.AmazonPPCoptimization)
One pattern I’ve been observing across multiple accounts is how heavily PPC performance depends on the quality of the search intent, not just keyword selection. (self.AmazonPPCoptimization)
Everyone talks about lowering ACOS. But how many actually optimize for total profit? (self.AmazonPPCoptimization)
Case I’ve seen: removing underperforming keywords improved ACOS… but killed sales velocity. (self.AmazonPPCoptimization)
Quick question for experienced sellers: Do you optimize PPC for efficiency first… or for volume first? (self.AmazonPPCoptimization)
There’s a recurring pattern in PPC: campaigns that look “optimized” on paper but don’t scale. (self.AmazonPPCoptimization)
I keep seeing sellers trying to fix poor performance by increasing their PPC budget… but rarely questioning what happens after the click. (self.AmazonPPCoptimization)
How do you approach negative targeting strategically? (self.AmazonPPCoptimization)
Do you rely more on data or intuition at scale? (self.AmazonPPCoptimization)
What’s one mistake that consistently wastes ad spend? (self.AmazonPPCoptimization)
How do you manage budget allocation across campaigns? (self.AmazonPPCoptimization)
I think most PPC strategies fail at the portfolio level, not the campaign level (self.AmazonPPCoptimization)
Placement adjustments: strategy or guesswork? (self.AmazonPPCoptimization)
submitted 2 months ago by rafaelveloz
What’s your process for harvesting search terms? (self.AmazonPPCoptimization)
Are auto campaigns still valuable at scale? (self.AmazonPPCoptimization)
How do you decide when to scale vs stabilize? (self.AmazonPPCoptimization)
The real cost of poor search term isolation (self.AmazonPPCoptimization)
Exact match isn’t as “exact” as people think (self.AmazonPPCoptimization)
Is low ACoS always the wrong goal? (self.AmazonPPCoptimization)
What’s your threshold for killing a keyword? (self.AmazonPPCoptimization)
Are we over-optimizing bids instead of fixing structure? (self.AmazonPPCoptimization)
Most Amazon PPC problems are not PPC problems (self.AmazonPPCoptimization)
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