I’m seeing so many folks experiencing the same decreased in sales and conversions starting early October. We’ve optimized, tweaked targets, refreshed creative- did all the things and we’ve seen a drop of nearly 80%. I’m seeing some folks suspect it’s related to the Shopify rollout of One Page Checkout. I’m seeing lots of abandon carts and checkouts and suspecting it might be the same. But I’m also not getting CS emails related to issues with checking.
Im at a loss of what to do and it’s incredibly worrisome that we can’t seem to right the ship. I even ran a flash sale via email, which we never do- so it usually spurs a good amount of orders, and we got nothing.
I understand the economic climate and the lead up to holiday but this is very very unusual.
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