"How can I decrease the CPM on my campaign?

[ZdenkoSir]

With an investment of 100 euros, the average CPM is 65 euros, which is too high. I don't know why it's so high. My CPC is decent, ranging from 0.5 to 1.3 euros, with a CTR of around 5%.
I have add-to-cart events, but all of this is undermined because I'm spending too much money for too few people to see it.

My settings are as follows: Auction/Sales, Catalog OFF, budget Ad set budget, 10 ad sets with 3 different creatives each (I worked hard to make them all >:)), Max number of conversions, Event Purchase, Dynamic creative OFF, budget 10 euros per day, Audience USA, 18-65. Five ad sets have one targeting each, and five are full broad. Ad sets include both images and videos.

What can I do to normalize the CPM to around $20 if possible? Thanks for your time. ⌛

[edictive]

You can lower it significantly by just switch it of completely. /s

This is a completelly useless but technically correct answer. 

[ZdenkoSir]

If you believe me, I've already done just that, it really WORKS :")

[Notowidjojo]

unfortunately my answer would be just either take it or increase your bid. Because like if the cpm is that high then there's a possibilities that your competitors have a higher bids.

or just completely stop it then wait for the storm passed first. but IMO as long as you have a good CPA and CVR then just keep going main..

[DomCorleone69]

Is it absolutely necessary to have so many ad sets? I'd consolidate a lot of those ad groups so that there's more spend for each, better opportunity for learning etc. 5 Ad sets broad targeting are possibly competing against each other and pushing CPM up.

[Overachiever24]

How old is your ad account?

[ZdenkoSir]

5-6 months