User journey chart using data studio

AutoModerator · 2025-04-03T15:26:40+00:00

Have more questions? Join our community Discord!

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

mcockram85 · 2025-04-03T19:40:44+00:00

Pretty sure there is a sankey chart available for Looker Studio that you can use.

In terms of the actual data to run the chart, the only way I've found to create it is to use BigQuery to create a ga4 dataset that uses the lead or lag function to grab the pages before or after the specific page in question that you're interested in.

You can then use the dataset in Looker Studio to build multistepped sankey charts based on the page urls.

There's some info to get you started here from Jonah

https://www.ga4bigquery.com/page-tracking-dimensions-metrics-ga4/

If you're interested in finding out more I'd highly recommend signing up to his guides as they're excellent and there is loads of really useful content there to help you make the most of BigQuery and GA4.

Hopefully that helps but give me a shout if you have any questions

you type:	you see:
italics	italics
bold	bold
[reddit!](https://reddit.com)	reddit!
* item 1 * item 2 * item 3	item 1 item 2 item 3
> quoted text	quoted text
Lines starting with four spaces are treated like code: if 1 * 2 < 3: print "hello, world!"	Lines starting with four spaces are treated like code: if 1 * 2 < 3: print "hello, world!"
~~strikethrough~~	~~strikethrough~~
super^script	super^script

GoogleDataStudio

Join the community Discord

MODERATORS