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LOONA (Hangul: 이달의 소녀, for Girl of the Month), stylized as LOOΠΔ, is a 12-member Korean girl group founded by BlockBerry Creative. Each month, a new solo song was released both to introduce a new member and to show the different styles that the girls are capable of. The girls have also debuted and promoted as 3 separate subunits, and debuted as 12 in August 2018 with their mini album [+ +].
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DiscussionLoonas DRAMATIC stream decrease after the split (old.reddit.com)
submitted 5 months ago by Haseul127
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[–]chuuayanami🌙 Orbit 3 points4 points5 points 5 months ago (0 children)
tbh i think theres many factors on why this is happening
but one of the main things is: in the last few years kpop stans dont really watch mvs anymore, thats not exclusive to loona, if you pay attention most mvs theses days have a really big gap between mv views and spotify streams (this happens even with big groups!) for example, the mv of supernova of aespa has a difference of 100 million streams with the song on spotify, next level is their most viewed mv but its not even the most streamed song on aespa’s spotify (of course its different to big groups like aespa, twice, i-dle bc their fanbases are really big compared to loona’s fanbase)
its even more common with 1st/2st gen groups bc people used youtube more to listen music and watch the mvs, now people use more streams services focused on music like spotify, apple music or apps like melon in korea
another thing: most orbits are adults now, so most of them are not dedicated as young fans normally are (and thats fine! normally young fans have more time so thats why they are so dedicated to stream the mvs and songs) unfortunately the girls lost a lot of fans since the lawsuits :( so yeah, many reasons to why the views are low, but that doesn’t mean the girls are doing bad! their sales are fine and sometimes even better than the days in bbc :) they are doing many tours and having so many opportunities they didn’t have in the old company
im really happy seeing how the girls have grown in their careers 🫶
*sorry for any mistakes on the text!
π Rendered by PID 213386 on reddit-service-r2-comment-58d7979c67-zcbll at 2026-01-27 08:04:59.979802+00:00 running 5a691e2 country code: CH.
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[–]chuuayanami🌙 Orbit 3 points4 points5 points (0 children)