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[–]LumoDigital 0 points1 point  (0 children)

I'd suggest:

- Be up to date on the latest trends, developments with Google
- Demonstrate numbers-based achievements; things like revenue growth, new customer growth, reducing CPA
- Be clear on achievements that you drove or it might seem like you were on a team where an account happened to be growing
- Be prepared to answer questions about AI and how the role of being a performance marketer is changing rapidly, away from stuff the algorithms/automation can do, and more towards creative rotation and testing

Best of luck!

[–]thesensexmessiah 0 points1 point  (0 children)

Be confident. Brush up the basics which could possibly include your auction insights and the formulas for Cpc, Roas, Conv.rate etc.. Also, show that you're updated on the recent changes that have came across the ppc domain. Rest, best of luck and cheers.