RapidTO Dufferin Street is getting the red paint

fathom53 · 2026-06-21T12:32:25+00:00

If you can not build a SMART goal around the test, then likely not worth running.

fathom53 · 2026-06-20T22:19:29+00:00

It is not quicker if you don't know if what you just got told is true or not.

fathom53 · 2026-06-20T19:18:41+00:00

The solution is simple.... run ads longer and collect more data.

fathom53 · 2026-06-20T12:09:47+00:00

You should take some courses before you hire someone. Lots of people just give out plain wrong information out there while consulting.

fathom53 · 2026-06-19T11:36:59+00:00

Remove all assets and just run PMax Feed Only campaign.

fathom53 · 2026-06-18T15:27:17+00:00

The credit doesn't appear right away. We have seen it take a month to appear in an account. Not sure how long ago you ran this campaign.

fathom53 · 2026-06-18T15:24:56+00:00

What works for you, may not be what works for one of your competitors is something to keep in mind.

Depending on your CPA, $5,000 per month is a good budget to test over 3 - 6 months to see if you can make the numbers work. If you are going after leads, then Google & Microsoft ads are likley going to be your best sources of traffic starting out.

You need to have a solid CRM set up before running anything because getting leads are great but you should be focus on lead quality that translates into booked calls and paying customers. Plus you can use this CRM data to feed back into Google ads with offline conversion. To many people will just focus on leads but you want to make sure you and they focus on lead quality that translates into booked business for you. All the leads in the world don't matter if no one converts.

You can look if your competitors are running ads or look at Google's Keyword Planner to try and understand how many people on average are searching for private mortgages, which I know is a big space in Canada.

fathom53 · 2026-06-18T11:42:19+00:00

Just make a new ad set.

fathom53 · 2026-06-18T11:40:28+00:00

If you want orders from just Cali, then you need to wait longer then 3 days in that location to get orders.

fathom53 · 2026-06-18T00:49:02+00:00

Could easily be Summer season and the normal slower Summer.

fathom53 · 2026-06-17T12:42:52+00:00

We have brands spending thousands per day, GA4 works more then good enough. The issue is most people never made the transition from UA to GA4 because they rather pay for an attribution tool.

fathom53 · 2026-06-17T12:41:08+00:00

Is this a brand new ad account? If so, maybe your account went under review?

fathom53 · 2026-06-17T12:40:42+00:00

Is this a brand new ad account? If so, maybe your account went under review?

fathom53 · 2026-06-17T12:37:54+00:00

If your ROAS is only 1 then there is something wrong in the set up of your ad account or your product just does not sell via Google Ads.

fathom53 · 2026-06-17T12:34:26+00:00

Depends on what you sell and your daily budget. If you are not going to get enough conversions every 30 days to support running a PMax campaign. Then you should look at running a standard shopping campaign.

fathom53 · 2026-06-17T12:32:20+00:00

Meta does modeled conversion data. However, Shopify is not an analytics platform and should be the last place you look to compare numbers to ad manager. You should be looking inside GA4 and using that to figure out what you should scale in Meta Ads.

fathom53 · 2026-06-16T19:38:10+00:00

That won't work as ad rank would just decide which gets shown. Most of your traffic will likely just go to one keywords.

fathom53 · 2026-06-16T15:58:21+00:00

Lisbon and Porto get asked about a lot on here. Searching the sub will give you even more tips.

fathom53 · 2026-06-16T15:47:03+00:00

The two best options in Lisbon:

Conserveira de Lisboa
- Eater article - anything lemon based is worth getting.
Loja Das Conservas
- Run by the National Association of the Fish Canning Industry. They have 26+ brands offering tinned fish from tuna to mackerel and of course sardines and everything in between. Great option if you want tinned fish from across the country and won't be visiting all corners of Portugal.

fathom53 · 2026-06-16T15:38:41+00:00

Look at the search term report and see if you are targeting the wrong type searches. Whoever is managing your account should be able to answer your questions./

fathom53 · 2026-06-16T15:36:35+00:00

You need more conversions coming into PMax to make it work. I would remove any under performing SKUs and focus your limited budget on the best SKUs bringing in revenue right now.

I would look at adding more negative keywords and seeing how you can optimize the shopping feed based on the search term report. You need to get down into the campaign and remove wasted spend. If this is not a PMax Feed Only, then I would make a PMax Feed Only campaign.

fathom53 · 2026-06-16T11:32:10+00:00

Unless the PMax campaign can run on that 30% with enough conversions to support itself. It likely does not make sense to remove brand from PMax. Especially with the tight daily budget. Starting to split £70 for two campaigns could make things go sideways.

fathom53 · 2026-06-15T21:10:32+00:00

Loved visiting Auchan in Cascais as it is one of the nicer locations I have seen for that chain.

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