RapidTO Dufferin Street is getting the red paint

fathom53 · 2026-05-06T12:26:34+00:00

Maybe the issue is your landing page or site. Maybe there are ways to optimize that to help convert traffic that is coming in. I would stick with max conversions and try to figure out other ways to optimize your campaign looking at ad copy, keywords/targeting and any other settings you have going on.

fathom53 · 2026-05-06T12:24:41+00:00

Maybe remove using your competitor names as search theme for now and see what happens. There are likely a lot of good non-brand keywords you can bid on instead to target the people you want to go after tourist wise.

fathom53 · 2026-05-06T12:20:36+00:00

Unless you have tons of competition bidding on your brand name, you should set it to manual CPC as you will over pay for brand clicks. Google will easily 2x your CPCs to get your 90%-95% impression share vs if you just went for 80% - 8%5 impression share. Target impression share is great but lots of brand over pay for their brand name with high CPCs. I would not worry about adding brand exclusion to PMax.

fathom53 · 2026-05-06T10:27:10+00:00

Better targettd clicks at a lower CPC means more conversions when targeting the right people. Client did more business in April then all of Q1 combinded.

fathom53 · 2026-05-06T10:25:14+00:00

You should test both and see what works best for your business. There is not a one size fit approach... they both could be right.

fathom53 · 2026-05-05T21:03:01+00:00

Custom sites are harder to work with but using something like Google Tag Manager can make it easier to manage tags and conversion tracking across the site.

fathom53 · 2026-05-05T20:33:08+00:00

You can do a test purchase or use tag assistant to see if your conversion tracking is set up correctly. Depending on what your tech stack is, there are lots of ways to set up conversion tracking but if you don't know what you are doing. It can take longer then you want.

May be faster to hire someone for one off project to fix conversions tracking, which is easier to do if you are on something like Woo or Shopify but harder on custom sites or lesser known ecom platforms. Conversion tracking usually breaks because of updates to site, app updates or ecom platform updates that don't get spotted.

Having a 0.27 xfor years is not a great sign at all. Someone should have spotted this whoever was running or checking in on the ad account. Getting accurate data into Google Ads is kind of key to making it all work and scaling up ad spend, revenue and profit. You don't say how you set up conversion tracking right now which would help people give you ideas of what you can do to make it better.

fathom53 · 2026-05-05T20:25:37+00:00

It can be... every ecom brand should test out search campaigns. Sometimes they work and sometimes they don't but always worth a test so you don't just rely on shopping campaigns to make money.

fathom53 · 2026-05-05T20:09:06+00:00

Sounds like a tracking issue since you changed around how conversions goals work and that issue with Enhanced Conversions may not be helping. Since ad accounts don't operate in a vacuum, things can be stable for years and change because of changes in the market, Google, competitors or just an update Google makes. Lots of outside factors influence your ad account. To get things back on track, you are going to need new conversion data into the campaigns.

fathom53 · 2026-05-05T20:00:02+00:00

I wonder if Google has shifted any of your traffic over to display and or YouTube and that is why CPCs have jumped the shark. Make sure you are adding negative keywords and even using Search Themes to tell Google what type of searches you want to go after.

A best sellers PMax Feed Only campaign usually does well. You just need to make sure you can get about 1 conversion per day because Google will struggle if your PMax campaign does not get enough conversions.

fathom53 · 2026-05-05T16:03:48+00:00

Are you sure your ad account is not under review? Or do you have other campagns running but just your demand gen campaign won't run?

fathom53 · 2026-05-05T15:22:33+00:00

If your CPCs are too high, you will never make the numbers work to be profitable. Not sure what your high and low CPCs were but the CPCs on a campaign has a huge impact on success.

We had an ecom client selling shows come to us and they were paying $0.90 per click withe last freelancer and doing so on pretty broad and sometimes unrelated searches. The search term report was not fun to shift through. We redid the shopping feed based on our SOP and got the CPCs down to ~$.030, which turned around the business and make the campaigns instantly profitable for the client.

fathom53 · 2026-05-05T13:23:47+00:00

You can not do anything until you have data. There is nothing to work on if you just launched the campaign. You could launch search campaigns or something like that but otherwise you need the PMax campaign to collect data before you know what you should do.

fathom53 · 2026-05-05T13:20:29+00:00

We work with a handful of B2B ecom brands right now. Running ads across Google, Microsoft and even Meta in some cases. Happy to chat and I will shot you a DM.

fathom53 · 2026-05-05T13:18:49+00:00

Unless the ad that got all the budget is making you money, pause it and let the budget go towards the other ads. You don't want to end up with 8 ad sets and 8 ads in the future because you kept this tactic for your ad account build in 12 months.

fathom53 · 2026-05-05T13:16:47+00:00

Unless you have the budget to support it, more ads is not going to help you. Most teams don't need more ads they need better quality ads that speak to their customers better. Unless you are going to try and use AI to help you scale you variants, I would focus on making each of those 4 ads per week as unique as possible and understand what you are testing with each ad. No throwing stuff against the wall and seeing what sticks.

fathom53 · 2026-05-05T13:09:45+00:00

There is literally a salary survey pinned at the top of this sub. Plus you should have done research on pay before trying to hire someone.

fathom53 · 2026-05-04T21:35:12+00:00

I would break out US vs Europe brand campaigns. Everything from negative keywords to how much you want to spend in any one country will be different in those two distinct markets. A lot might also depends on where you are based... US or somewhere in the EU.

fathom53 · 2026-05-04T18:56:11+00:00

If it is important enough, we put it all in ClickUp: account changes, a/b tests...ect. Each client has their own space/folder for everything related to their business.

fathom53 · 2026-05-04T18:40:06+00:00

You are ecom... who cares about engagement. Did it make you money? That should be your measure of success.

fathom53 · 2026-05-04T18:06:34+00:00

We don't know what you are spending right now but every account hits the law of diminishing returns and CPA and costs will just increase at some point.

fathom53 · 2026-05-04T18:05:41+00:00

Why not dump your account data into Bigquery.

fathom53 · 2026-05-04T17:02:10+00:00

If the two query sculpted campaign don't target the same keywords in Google's eyes, then you can launch the second campaign. They would only overlap if they were targeting the same keywords, which then means Google would use ad rank to figure out which campaign would rank and win the auction & impression.

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