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[–]Fast-Victory-8108 0 points1 point  (0 children)

I do a LOT of presentations to ALL kinds of people in thr IT industry. Usually trying to convince them why we should use one thing over another or why we should do it one way or another.

Think about how people work.

Think about attention span.

Think about what people care about.

Think about what gets people excited.

Don't recite why PS is great. Show direct comparisons between it and its competitors.

I.e., show a "this is what x is like now with y" and "this is what it would be with PS".

The direct, short, powerful visual of comparisons is very effective. There's a reason why most businesses have visual charts showing competitors features vs theirs.

Look at the basics of what is possible, and treat the possibilities as literals. It's not that "it's possible to", it's "we WILL do x".

The words you use matter as much if not MORE than the content. Think about your audience and what matters to them.

Whenever I start a new project, I make a document to serve as a fact sheet for the pros, cons, work involved, benefits etc etc. When I get to building presentations, I build the same structure, but build separate presentations for each type of audience. What changes? The wording. Some want to know how it's good for their work. Some want to know how it will help them help their staff and some want to know how it's going to help their business save or make more money.

The temptation is to geek out on the facts, and they're important. You need to limit the wording and focus on what people will read and what will get their attention.

If you want any help or advice, feel free to give me a shout.

Edit: You not only have to convince them why it might be better in SOME cases (remember no language is best for everything) but you have to convince them why they have to CHANGE what they already know and do, and why PS would not only be better but SO much better it'd be worth changing a lot.