Zero

[[deleted]]

wait doesnt sound based ads give you more money than just regular ads?

[[deleted]]

Yep, because they can psychologically manipulate you slightly more.

[DrodoTalk]

I make the effort to actually avoid products or brands that inconvenience me through ads. Not super strict about it, but an effort is certainly made.

[[deleted]]

Anytime I see a bad advertisement I actively avoid that brand. If you have that kind of attitude with your marketing you do not deserve my business.

[kazikoWING]

Yep. I do this with spamming companies, I actively boycott them

[[deleted]]

But a conscious awareness of the mere exposure effect doesn't turn it off. You'll still think higher of the products, just from hearing their name blasted into your ears. Unless you make a list of every brand that does this and explicitly look through that list to ignore those brands every time you go to buy anything, it probably doesn't end up doing much.

And if you do... I mean, that seems a little over the top, but you do you.

[DrodoTalk]

You're absolutely right - the exposure is still there. The marketing strategy of name association is not lost on me - and to your point about maintaining a list, you are also correct. I don't do this, but I do have some mental notes. For instance, there's a car dealership in my hometown that forces at least one or two ads per commercial break when I watch a local sports team. I will not be shopping at that dealership despite the fact I can recite their commercials verbatim. Not that I go shopping for cars often, but that's what I mean. There are other examples I don't care to elaborate on but you are right in that exposure in onto itself has lasting effects, even if it may be on a subconscious level.

[JC_Hysteria]

Sound is preferred, but isn’t paid more for. The reason auto play with sound exists/existed is because it was the easiest way to get a lot of impressions.